WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
For local businesses, securing a spot on the first page of Google search results can be a challenge—but it can also be key to growing your business. Here are eight data-drive local marketing tips to help, including delivering quality content, getting creative with keyword targeting, and more!
Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!
There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions.
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!
To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!
Your website is your first opportunity to give your prospects a terrific experience. Here are six tips to help you impress and convert more visitors with a stunning color scheme, including using basic color theory, combining colors, and more!
Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!
Rebranding a company isn't easy, especially when it involves a name change. Here are 11 steps for updating your Google Ads account for your company rebrand, from updating or creating new campaigns to monitoring progress after launch and everything in between!