WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!
To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!
Your website is your first opportunity to give your prospects a terrific experience. Here are six tips to help you impress and convert more visitors with a stunning color scheme, including using basic color theory, combining colors, and more!
Rebranding a company isn't easy, especially when it involves a name change. Here are 11 steps for updating your Google Ads account for your company rebrand, from updating or creating new campaigns to monitoring progress after launch and everything in between!
Marketing to Generation Z might seem like tomorrow's problem, but this demographic makes up almost a third of the global population today! Here are five strategies you can use to reach this audience now, from selling experiences to stressing privacy and more...
Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.
That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!