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Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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5 Strategies to Make Your Agency More Profitable & Scalable

It's simple: Agencies that focus on increasing profitability and scalability find long-term success. Here are six strategies to help maximize your agency's potential for growth that you can start focusing on today!

6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy

Negative customer feedback is hard to hear, but it's important! Here are six easy way to take all of your customer feedback and use to make your marketing strategy more effective!

4 Essential Lessons for Travel Marketing on Instagram

Instagram is a great marketing tool for the visual storytelling that attracts travellers. Here are four essential lessons to improve your travel marketing on Instagram now!

6 Research-Backed Ways to Reduce Churn

If you're running a digital marketing agency, you're probably concerned about your churn rate. Here are six research-backed ways you can reduce churn, including educating you customers, focusing on security, and more!

41 Must-Try Content Marketing Tools

Content marketing delivers enormous value that brands can't get from other traditional types of marketing. Make sure you're getting as much value as possible out of your effort by testing out these 41 must-try content marketing tools for content management, team collaboration, and more!

8 Data-Driven Tips for Local Search Marketing

For local businesses, securing a spot on the first page of Google search results can be a challenge—but it can also be key to growing your business. Here are eight data-drive local marketing tips to help, including delivering quality content, getting creative with keyword targeting, and more!

8 Social Media Marketing Mistakes You Need to Avoid

Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!

6 Steps to Add Customer Journey Mapping to Your Marketing Strategy

There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions.

11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!