Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
Looking to get more clicks and conversions on your Microsoft ads? From pre-qualifying your prospects to price extensions, this post covers 8 Microsoft ads optimizations to help you ensure you get the most of your budget.
23 Easy Newsletter Ideas (+Examples) to Engage Your Readers
Need ideas for your email newsletters? Learn why newsletters are important, how to write a newsletter that gets opened and read, and 23 specific newsletter content ideas to engage your audience and win more customers.
3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World
COVID-19 has changed our way of doing things, and even once the pandemic ends, we aren't likely to go back to the way things were. But for four SaaS businesses—digital collaboration platforms, telemedicine, and gaming and media, that's actually good news. Learn the why and how in this post.
How to Build the Ideal Chatbot for Your Brand (with Examples)
Need help building a chatbot for your website? This post breaks it down into 3 steps, complete with best practices, real-life examples, and chatbot tools to help you get the most out of this sales and marketing channel.
20+ Instagram Demographics You Should Know Now
This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.
9 Data-Backed Reasons to Sell on Amazon in 2025 (#9 Is Our Fave)
Amazon has always been a booming business, but with its resilience to COVID-19 and customer lifestyle changes because of COVID-19, it is becoming an even better investment for businesses looking to start or enhance online storefronts. Here are 9 reasons to sell on Amazon—even for small businesses!
How to Use Chatbots to Automate Lead Generation (with Examples)
Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations and ultimately increase their revenue. Learn about how chatbots can be used to automate lead generation, improve customer service, and create more personalized experiences within your buyer journey.
14 Great Email Signature Examples to Copy & Make Your Own
Email signature marketing will continue evolving in the next few years. This post covers 7 important trends to stay ahead of and 14 examples of great marketing email signatures to model after for the best ROI on your email campaigns.