Guest Author

Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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These 4 Brands Excellently Embraced Social Change in 2020

Engaging in social change isn’t limited to major corporations and global brands. See how these four companies took a stand, shifted their business processes, and lived their company values to do what's right and help make a change.

20 Content Marketing KPIs You Should Be Tracking (+Infographic)

Not sure if your content marketing strategy is effective? Here are some of the KPIs you should track to measure the success of your content marketing goals including increasing brand awareness, leads, conversions, and engagement.

Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance

In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.

How to Run a Startup Remotely: Tips for Hiring, Managing & Scaling

Many companies have been forced to embrace the remote lifestyle this year. The good news is, you CAN manage and scale a startup remotely. Here are all our best tips for hiring, running meetings, growing your brand and more.

What is Google AMP and Do I Need It for SEO?

Google AMP is a technology used to create a cleaner, faster, mobile experience for visitors to your website. This post goes through the pros and cons of AMP and provides the steps to implement it on your site, should it be the right SEO solution for you.

How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

This post will define and highlight the importance of accessibility and inclusivity as they relate to advertising, as well as outline specific strategies you can implement to ensure your campaigns address these two top advertising priorities.

5 Steps to Creating a Growth Strategy that Actually Works

We'll cover what a growth strategy is and how it differs from a marketing strategy, then guide you through the five-step process for creating a growth strategy for your business to see consistent, predictable, maybe even explosive growth!

6 Post-Pandemic Marketing Strategies With Long-Term Benefits

Never has the world so heavily relied on technology as in the age of COVID-19. This post provides six digital marketing strategies to leverage that shift to your advantage—including paid social ads, email communication, loyalty marketing, and more.

6 Critical KPIs to Improve Your Agency’s Profitability

This post will walk you through the 6 expert-recommended metrics that will help to not only improve your digita agency's profitability, but to also be able to measure and improve your strategies along the way.