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Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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2021 Digital Marketing Trends: The New vs the Tried and True

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior

5 Clever Social Listening Strategies Using Boolean Search

Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.

5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)

In this post, we cover five best practices for SEO testing: measure more than rankings, evaluate pages for inclusion, know your tools, get control variable right, and repeat tests. We also provide 9 ideas for SEO tests you can try, involving meta title experiments, external links, social buttons, and more.

How to Prepare Your Business to Withstand a (Potentially Upcoming) Recession

Economists have suggested that the US may be headed for a recession in 2021. This post provides 6 strategies you can implement to help you minimize the impact of a recession on your business.

How to Generate B2B Leads on LinkedIn as a Solopreneur or Small Business

LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.

7 Truths About Google E-A-T to Help Increase Your Content Authority

This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.

The 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy

While there are fundamentals to any good digital marketing campaign, the blueprint for the best SEO strategy changes each year. Here are some pointers for building a winning SEO strategy for 2021.

Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs

This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.

8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions

Looking to get more clicks and conversions on your Microsoft ads? From pre-qualifying your prospects to price extensions, this post covers 8 Microsoft ads optimizations to help you ensure you get the most of your budget.