Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
The One Copywriting Technique You’re Not Using (+6 Ways to Do It)
Complex word, simple and easy technique.
The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)
Be prepared for more than just marketing takeaways. This one's an eye-opener.
10 Top-Notch Trigger Email Examples (+5 Steps to Create Your Own)
Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!
B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients
As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.
6 Data-Backed Ways to Promote Your Business on YouTube
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
9 Important SEO Metrics to Track (+ How to Improve Them)
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.
7 Traffic-Crushing Google Penalties and How to Prevent Them
The consequence of any Google penalty is a drop in (or removal from) rankings. Learn the difference between algorithmic and manual Google penalties, how to avoid seven of the most common ones, plus how to identify and fix.
How to Use Google Search Console (the Right Way!) to Improve SEO
Though it's a powerful SEO tool, not enough marketers know how to use Google Search Console to its fullest potential. Learn four ways to use Google Search Console data to rank higher, drive traffic, and produce top-quality content.