Guest Author
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
This isn't a blog post. It's a magic portal into a world of customer insights that'll launch your business light years ahead of the game.
TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!
One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....
The One Copywriting Technique You’re Not Using (+6 Ways to Do It)
Complex word, simple and easy technique.
The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)
Be prepared for more than just marketing takeaways. This one's an eye-opener.
10 Top-Notch Trigger Email Examples (+5 Steps to Create Your Own)
Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!
Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams
Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!
B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients
As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.
6 Data-Backed Ways to Promote Your Business on YouTube
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
9 Important SEO Metrics to Track (+ How to Improve Them)
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.