8 Genius Ways to Increase Your Online Store Sales—Simply Using Data
All too often, ecommerce store owners find themselves in the dark about how to improve their product pages, users’ experience, and sales; when in fact the answer is right in front of them. Their data is the answer. From data, you can get insights on behavior, expected ROI, and interactions with customers.
There are a number of data sources that can help you to increase sales for your online store. In this post, I'm going to share tricks and tips from eight different data points to help you to:
- Improve your product page copy
- Boost your ecommerce SEO
- Garner more engagement from your customers
- Better understand your buyer's journey
- Build a strong online reputation
- Understand what your customers really want
All of these benefits, of course, will lead to more effective marketing, stronger connections with your audience, more sales, and ultimately increased revenue. So let's get started.
How to use data to drive online store sales and revenue
Business owners and marketers are always in search of ways to better promote their business and market to their customers. There are always new strategies entering the market, but what is all too often overlooked is that many of the best tactics are right under our noses. We sit on piles of data that, when we take the time to analyze and apply, can result in large returns for our business. Here are eight such data sources that are well worth your while in increasing sales for your online store.
1. Use Google Analytics to analyze traffic and buyer behavior
If you are using a Shopify theme-based store for your eCommerce business, then using Google Analytics is the best option for you. Even if you are selling internationally, you can find exact data from Google Analytics on which countries you are getting traffic from and what countries are producing more conversions. Using Google Analytics, you can track the important details of your customer’s behavior in your online store and you can analyze those details to then improve offers, sales promotions, or even just your marketing content so as to engage them longer and encourage more purchases.
2. Analyze your store data to follow the customer journey in every department
Whether running an ecommerce or retail store, many business owners make the common mistake of working hard to provide the best user experience, but without knowing whether they are allocating their time to the most effective strategies. So how do you know which ecommerce strategies are most effective for your customer? You analyze your store data every day.
If you have a WordPress website running a responsive WooCommerce template, then the dashboard will allow you to see every step of your customers’ journey so you can familiarize yourself with and cater to their needs and interests. This may sound cumbersome, but fortunately, you don’t have to be skilled in every department of your store. The dashboard and plugins you use should do the heavy lifting; the important thing for you is to monitor it daily and keep an eye out for significant changes.
Here are some tips you can implement based on insights gathered from your store data:
- See which product pages your shoppers are spending more time on and then personalize the content and add related products; or, adapt the style of the most engaging pages to your other product pages to see if it increases engagement or purchases.
- For products that sell a lot, include them on your homepage with just enough information to pique visitors’ interest, linking to the corresponding product pages.
By these small analyses and changes, you can scale up your sales and grow your conversions.
3. Gain insights and a positive reputation from social media platform analytics
While ecommerce marketers still put their trust in ecommerce SEO and other marketing strategies, social media is not to be ignored. According to Smart Insights, more than half of the world now uses social media. Your competitors are already using it for running social media campaigns, so you should be too.
Just like with Shopify, if you have a BigCommerce theme store then you can easily start your brand’s campaign on social media and drive traffic to your web store. To do this, you have to create and promote your social media profiles and ask people to follow your pages, tag you in conversations and posts, join in on discussions, and comment on your work.
But it’s not a one-way street. Within your social media community, you, too, just like, comment, and tag their posts; address and solve your members’ problems; try to improve your product by asking for their feedback, and welcome their input. This type of dialogue can help turn group members into leads and customers for your online store, but more importantly, members of a community representing your brand values. And for the sake of this article, this activity will get tracked on your social media platforms’ dashboard where you can gain insights as to which posts, demographics, products, publishing times, and more were most successful. For some good platform-specific starting points, check out our Easy Guide to Social Media.
With a good online reputation through your online store and social media pages, you can amplify your reach to the networks and audiences of your followers, so if you haven’t already integrated social media into your ecommerce strategy get started!
4. Use your e-commerce dashboard to build loyalty and even SEO
In every eCommerce store’s admin panel you can create a custom dashboard that will give you the analytics of customer engagement and loyalty. With the help of this data, you can easily understand how to improve and how much you have improvised yourself in the customer’s engagement of your store.
Even if you are not good with numbers, this dashboard has some of the easiest matrices which will give you an idea about what kind of steps you have to make to boost engagement in your store.
For example, if you have a PrestaShop eCommerce themes store and in the admin panel you integrate a custom engagement dashboard, then it will help you to see your customer’s engagement with the product and landing page and on which day you receive more traffic to your store.
If you don’t get much traffic, you can improve customer engagement by improving your website copy. Optimize your copy for high-volume keywords that people use in relation to your products and services so that you can rank high on search engine results pages for those queries and attract more visitors.
5. Analyze your customers' carts s to improve promotions and purchases
In eCommerce, it has become obligatory to analyze your customer’s cart. In an OpenCart templates-based store, you can see inside the cart and if there’s a product in there, then you can remind your customers about that product in unique ways such as through advertisements or other notifications or offers.
Looking at what items are purchased from the cart, you can analyze what kinds of products your customers are most likely into and therefore which products are worth promoting and even advertising through a remarketing campaign.
6. Analyze search queries in your store to figure out what customers really want
One of the best things you can do for your ecommerce business is to do an analysis of search queries in your store. The majority of people from various industries use Google Analytics to see the site search report. This data will show you what your customers are looking for in your store.
You can then create useful content that comes up first for those queries that not only wins over their trust but also provides a clear path for them to confidently purchase the item or get the information they want.
So, not only is this one of the easiest ways to know about your customer’s behavior on your site, but also a great opportunity for you to connect with your customers with little resistance and potentially grow sales.
7. Calculate lifetime value for upselling
This is a key point. Realizing your customer’s value can help you to grow more and more sales for your online store. If someone purchases some of your products twice, for example, you can analyze those conversions in Google Analytics using the lifetime values report. Knowing the lifetime value of your customers can help you determine how to keep marketing and promoting products to them that they already like, to get even more sales and potentially even upsell.
8. Track time on page to inform your product copy
Yes, you read it right, track how long users are staying on your product page. You may find that short and sweet product copy is all it takes to get a user to understand the value of the product and continue browsing on the page—and maybe even make a purchase.
You can optimize each product page as per the average user’s time spent on that page and create valuable content so that you can grow your sales and provide quality products with the best services.
The secret to increased online store sales is data
There are a lot of ways to increase your product sales but this time you can earn this crown just by analyzing your store data. You have to check it on a daily basis because we have found that this data can bring at least 25-30% growth in your product sales.
No matter how long it takes to analyze each and every piece of data in your store, you must be consistent with your work and keep focusing on how you can help your customer find the right products for them. Soon you will start getting results in your analytics so keep working on what you are doing until you get a positive response.
In the end, tell us how you analyze your store data? If you are checking regularly then please tell those who find it a bit boring to work in it. We are also keen to know what kind of strategy you use around your store data? Share with us and set the example for other ecommerce owners too.
About the author
Nikunj Radadiya is a Content Writer for Webibazaar Templates, where he is dedicated to helping businesses tap into their true potential.