Home — Blog — The 7 Best Ecommerce Marketing Strategies for New Store Owners
As a new store owner, you don’t have time to test and validate every marketing strategy in existence to see what’s going to work best for you. Between launching your new store and all that entails, you have enough going on.
This troubling image concepts what it feels like to be a new ecommerce store owner.
So, we’re going to save you hours by sharing the top seven ecommerce marketing strategies for new businesses—including the pros, cons, and tips for getting the most out of each one!
The top 7 marketing strategies for ecommerce stores
As a new store owner, influencer marketing is one of the guaranteed ways to fast-track your journey to market. There are micro-influencers in every industry, and consumers respect and follow the recommendations and words of authority figures they know.
Give your influencers creative freedom. They know their audience better.
Do not overwhelm influencers in your initial outreach message.
Be clear with deliverables. Quantify where possible. For example, they will write one round-up blog post mentioning your product and three social media mentions (Facebook, Instagram, and TikTok). And what are you giving them in exchange? A free trial, unlimited or early access, or a discount?
Stay small. Micro-influencers oftentimes have better engagement than macro-influencers.
2. Social media marketing
Organic social media marketing refers to using the free posting and online store options available on major social media platforms like Facebook, Instagram, Pinterest, TikTok, and more.
Many consumers use social media to learn about brands and ecommerce stores and will look to see how other customers engage with your brand before they buy from you.
SEO is the science of optimizing a website so that it ranks high in search engine results for terms relevant to your business and services. The more relevant traffic you get, the more you can convert that traffic into leads and sales.
The key to the blog is to write articles that target informational intent keywords. For example, Quip is an ecommerce site for oral care, and it’s got a blog on topics like how to use an electric toothbrush, how to clean an electric toothbrush, and more.
Pay-per-click advertising (PPC) is a great choice for new ecommerce store owners with some marketing budget. It simply means paying ad networks to show your marketing messages or banners across search engines or other online media.
While SEO takes time to gain traction, PPC yields immediate results.
Because you can target highly specific audiences with PPC, and because you’re only paying when someone clicks on your ad, this method is cost-effective.
Data! With clear visibility into which campaigns are working and which ones aren’t, you can make data-driven decisions to optimize your campaigns and maximize your ROI.
Running effective Google Ads and other PPC campaigns requires regular maintenance, audits, and reporting.
You need to pay to play. If you underfund your campaigns, they won’t generate enough volume and data needed for machine learning to take place and optimize your campaigns for profitability.
The online advertising landscape is always changing, so it’s important to stay on top of platform updates.
It’s impossible to overlook the power of video marketing. Most social media platforms now favor video content over any other form of content. You can use video to create educational tutorials, ads, educational ads, product demonstrations, explainer videos, and more.
Video gives you a competitive edge because it allows you to not only tell but show your value and demonstrate how your product provides benefits.
While it can be hard to take creative freedom with SEO and PPC content, video affords plenty of room for ideas and creativity to help you distinguish your brand.
Live shopping streams are becoming more popular and accessible.
Video marketing can be resource heavy—it takes time to edit, and you need to have the right equipment so that you’re working with quality footage from the start.
Requires consistency. To gain traction with your YouTube Channel, you need to be consistently posting content and monitoring your YouTube analytics.
Lots of influencers use video, so your business can be up against some heavy competition with large audiences.
Here are our best tips and resources for a successful video marketing strategy:
Final tips for choosing the best ecommerce marketing strategy
Not sure which marketing strategy to start with for your new ecommerce store, or which one will be best for you? Here are some final tips:
A multi-channel strategy is the way to go. Each channel has its strengths and weaknesses, but employing multiple channels in concert with one another will bring you the best results.
Research your target audience. Find out the platforms your target audience uses most. For example, Tik Tok works more with Gen Z than the baby boomer generation. And emails work better with the baby boomer generation than with Gen Z.
You’ll only know how each strategy works with your niche if you pay attention to your metrics. Use tools like Google Analytics, Data (Looker) Studio, a CRM, and the native analytics tools within each channel to monitor and measure your results. This will allow you to see which channels bring in the highest ROI as well as to A/B test different approaches within each channel.
The best ecommerce marketing strategies (recap)
Using these ecommerce marketing strategies can help your new store flourish and get customers.
Social media marketing
About the author
Bhujal Patel is a marketer and SEO, passionate about helping businesses get more revenue and profit through customized strategies. He lives in Toronto and writes about business ideas and scaling organic growth at mydigitalkube.com. Connect with him on LinkedIn.