Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence.
Looker Studio connects to any authorized third party data source—Google Ads, Facebook Ads, Tableau, etc.—but for SEOs in particular, connecting to Google Analytics and other SEO tools gives you endless opportunities to improve your visibility, traffic, rankings, and site experience.
In this post, we’re going to share five ways you can use Google Looker Studio to improve your SEO.
By connecting Data Studio to your SEO reporting tools—like Google Analytics, Search Console, and more, you can analyze organic performance, monitor site engagement, track goal completions, compare traffic sources, and stay on top of backlinks. The result? More traffic to your website and more sales, of course. Here’s how to do each of those.
With Google Data Studio’s numerous connectors, there are many ways to track organic traffic and engagement trends.
The best way to track organic performance is to connect to Google Analytics. Here’s how:
If you find your keyword performance is lacking, you may need to make some improvements to your on-page SEO. If you’re looking for keywords to target, try our Free Keyword Tool.
Understanding the terms your website visitors search when on your site search can help you to optimize your content and site architecture. There is no in-built functionality for this, so you need to add a widget to your Google Analytics. This Analytics Mania article explains how to set up site search insights in Google Analytics 4 by creating a view_search_results event and how to connect to Data Studio.
With Google Data Studio, you don’t need to switch between multiple windows to keep track of your goals. Simply integrate with Google Analytics and you can track them all from your Data Studio dashboard.
You can then have visibility into the ROI of your campaigns and find clues to improve your conversion rates. Here’s how to do it.
With Google Data Studio (Looker Studio), you can easily track which traffic sources work best in driving your particular goals, and whether those sources are search engines, social platforms, apps, marketplaces, and more.
With all of this, you can find new traffic opportunities and build a solid multichannel marketing plan.
Your dashboard can connect with various platforms for tracking traffic of any kind, but the Google Analytics connector brings most of them together in one spot.
For example, here’s how to track traffic from social media ads:
If you want to rank higher on Google, you need to get high quality backlinks. If you connect your SEO tool to Google Data Studio, you can track your backlink profile to determine which referral links get the most traffic. The functionalities you can use to track referral links depend on your choice of connector, but here are some general tips.
Thanks to the Looker integration, SEOs and marketers now have even more firepower in their Google Data Studio dashboard, with the list of platform partners and integrations growing by the day. These are the most effective ways for you to mine valuable insights about your website to improve traffic, ranking, and user experience:
Give it a shot today!
Alex Medawar is a seasoned digital media expert focused on B2B paid search campaign management and strategy for global brands in the tech space. She believes that with a data-driven approach, both small businesses and large enterprises alike can speak to their audience and drive results within the digital media landscape. For tools, resources, and more visit alexmedawar.com.
WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
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