Goran Mirkovic
Goran Mirković is the Head of Content at Multiplier, a freelance contributor for WordStream, and a 2x CMO with over a decade of experience in B2B SaaS content strategy, SEO, and growth marketing. With a background spanning both agency and in-house leadership roles, he focuses on AI-era search, the evolution of content marketing, demand creation, and practical strategies that help businesses turn expertise into revenue. Outside of marketing, he is a dedicated cinephile with a particular obsession for horror films.
AI Is Making Your Content Lose Accuracy Faster. Here’s How to Fix It
AI search is making your content lose accuracy faster than ever. Find out how to discover, fix, and prevent AI content decay.
Schema Markup for AI: Types, Benefits, & How to Set It Up
Schema markup is not only great for SEO but also for GEO. Find out which types can drive AI discoverability.
6 Ways to Build Brand Authority for AI Engines
Brand authority matters more now than ever if you want to get cited by AI engines. Get tips, tricks, and examples to build it fast.
Why Your First 200 Words Are Crucial for AI Search Optimization
A practical guide to structuring intros so AI understands your intent, authority, and context.
The Biggest AI Marketing Trends for 2026
Take a peek at the biggest AI trends that will impact your marketing this year and what to do about them.
AI Brand Impact: How to Measure Value Beyond Clicks
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The New Content Formats Winning in AI Search
The content that performs well in search is evolving. Here are the content formats that search and AI platforms love right now.
20 Ways to Squeeze Results Out of Dwindling Website Traffic
Many businesses are seeing traffic slashed due to search engine changes and AI impacts. Here's how to make the most of the traffic you ARE getting.
6 LLM Tracking Tools to Monitor AI Mentions (+Why It’s Crucial!)
What are AI search platforms saying about your business? Find out why it matters plus how to track it with the right tools.