Goran Mirkovic
Goran Mirković is a marketing leader with over a decade of experience in SaaS growth, SEO, content strategy, and demand creation, a freelance contributor for WordStream, and a 2x CMO. With a background spanning both agency and in-house leadership roles, he focuses on AI-era search, the evolution of content marketing, demand creation, and practical strategies that help businesses turn expertise into revenue. Outside of marketing, he is a dedicated cinephile with a particular obsession for horror films.
Why Rankings Matter Less in SEO (+What to Track Instead)
Successful SEO looks different: Rankings are now just a small piece of the puzzle. Here's what to focus on instead.
How to Use Customer Language for Powerful Marketing Copy
Tap into customer language to boost conversions, AI visibility, SEO results, and so much more.
What’s Limiting Your AI Visibility? Find & Fix Every Visibility Gap
Want to know if AI recommends your business? Here's how to find out (and make sure it does).
The Biggest AI Search Signals You’re Probably Ignoring
Building visibility in AI search goes beyond your website. Here are the five AI search signals most businesses ignore--and what to do about them.
How to Find Keywords That Still Drive Results in the AI Era
The types of SEO keywords you should target has shifted. Here's how to find the right ones.
Google’s AI Search Guidelines: What You Really Need to Know
What does Google have to say about AI search and how to show up there? Our AI search expert dove into the details from Google's recently-released guidelines.
How to Future-Proof Your Content Against Google Zero
It's time to evolve your content marketing for AI search. Get actionable tips to future-proof your strategy.
How to Do Prompt-Based Keyword Research to Show Up Better in AI Results
Learn how to adapt keyword research for AI search by focusing on conversational intent and the way people actually prompt tools like ChatGPT.
How AI Expands Your Competitor Set & What to Do About It
AI has expanded the competitive landscape. Here's what you need to know.