Goran Mirkovic
Goran Mirković is the Head of Content at Multiplier, a freelance contributor for WordStream, and a 2x CMO with over a decade of experience in B2B SaaS content strategy, SEO, and growth marketing. With a background spanning both agency and in-house leadership roles, he focuses on AI-era search, the evolution of content marketing, demand creation, and practical strategies that help businesses turn expertise into revenue. Outside of marketing, he is a dedicated cinephile with a particular obsession for horror films.
The Biggest AI Search Signals You’re Probably Ignoring
Building visibility in AI search goes beyond your website. Here are the five AI search signals most businesses ignore--and what to do about them.
How to Find Keywords That Still Drive Results in the AI Era
The types of SEO keywords you should target has shifted. Here's how to find the right ones.
Google’s AI Search Guidelines: What You Really Need to Know
What does Google have to say about AI search and how to show up there? Our AI search expert dove into the details from Google's recently-released guidelines.
How to Future-Proof Your Content Against Google Zero
It's time to evolve your content marketing for AI search. Get actionable tips to future-proof your strategy.
How to Do Prompt-Based Keyword Research to Show Up Better in AI Results
Learn how to adapt keyword research for AI search by focusing on conversational intent and the way people actually prompt tools like ChatGPT.
How AI Expands Your Competitor Set & What to Do About It
AI has expanded the competitive landscape. Here's what you need to know.
How AI Is Changing the Buyer’s Journey (+What to Do About It)
AI is changing the buyer's journey. Here's how and what you do can about it to not only get seen--but get chosen.
3 Huge Ways AI Impacts Your Content Strategy & How to Pivot
Here are the three biggest ways we see AI impacting content marketing and what to do about them so you can make the most of your strategy.
6 Reasons AI Ignores Your Content (+What to Do About It)
Is your content missing from AI search? You could make making one of these six mistakes...