Goran Mirkovic
Goran Mirković is a marketing leader with over a decade of experience in SaaS growth, SEO, content strategy, and demand creation, a freelance contributor for WordStream, and a 2x CMO. With a background spanning both agency and in-house leadership roles, he focuses on AI-era search, the evolution of content marketing, demand creation, and practical strategies that help businesses turn expertise into revenue. Outside of marketing, he is a dedicated cinephile with a particular obsession for horror films.
3 Huge Ways AI Impacts Your Content Strategy & How to Pivot
Here are the three biggest ways we see AI impacting content marketing and what to do about them so you can make the most of your strategy.
6 Reasons AI Ignores Your Content (+What to Do About It)
Is your content missing from AI search? You could make making one of these six mistakes...
AI Is Making Your Content Lose Accuracy Faster. Here’s How to Fix It
AI search is making your content lose accuracy faster than ever. Find out how to discover, fix, and prevent AI content decay.
Schema Markup for AI: Types, Benefits, & How to Set It Up
Schema markup is not only great for SEO but also for GEO. Find out which types can drive AI discoverability.
6 Ways to Build Brand Authority for AI Engines
Brand authority matters more now than ever if you want to get cited by AI engines. Get tips, tricks, and examples to build it fast.
Why Your First 200 Words Are Crucial for AI Search Optimization
A practical guide to structuring intros so AI understands your intent, authority, and context.
The Biggest AI Marketing Trends for 2026
Take a peek at the biggest AI trends that will impact your marketing this year and what to do about them.
AI Brand Impact: How to Measure Value Beyond Clicks
Website traffic is no longer the true measure of SEO success. We outline what is--and how to measure it.
The New Content Formats Winning in AI Search
The content that performs well in search is evolving. Here are the content formats that search and AI platforms love right now.