Goran Mirkovic
Goran Mirković is a marketing leader with over a decade of experience in SaaS growth, SEO, content strategy, and demand creation, a freelance contributor for WordStream, and a 2x CMO. With a background spanning both agency and in-house leadership roles, he focuses on AI-era search, the evolution of content marketing, demand creation, and practical strategies that help businesses turn expertise into revenue. Outside of marketing, he is a dedicated cinephile with a particular obsession for horror films.
The New Content Formats Winning in AI Search
The content that performs well in search is evolving. Here are the content formats that search and AI platforms love right now.
20 Ways to Squeeze Results Out of Dwindling Website Traffic
Many businesses are seeing traffic slashed due to search engine changes and AI impacts. Here's how to make the most of the traffic you ARE getting.
6 LLM Tracking Tools to Monitor AI Mentions (+Why It’s Crucial!)
What are AI search platforms saying about your business? Find out why it matters plus how to track it with the right tools.
Our 9 Favorite ChatGPT Alternatives (& How to Use Them)
ChatGPT isn't the only AI game in town. Learn about other AI tools you can use to up your marketing game.
Generative Engine Optimization: Everything to Know
Generative engine optimization is the practice of optimizing for AI search platforms. Find out how it differs from SEO and how to build your GEO strategy.
Topical Authority: What It Is, Why It Matters, & How to Build It
Topical authority is more important than ever! Learn how to apply it to your website and content.
AI Overviews ARE Impacting SEO. Here’s What to Do About It
AI Overviews are shaking up search. Here's how to future-proof your SEO strategy so you maintain traffic and rankings.
4 Ways to Optimize for Zero-Click Searches
Go from zero to hero with this guide to optimizing for zero-click searches.