Blog Category
SEO
SEO vs. SEM: What’s the Difference? (+Which Works Best)
SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.
SEO Automation: 5 Tasks to Automate for Better Results (+Tools to Try)
Find out which SEO tasks you should automate--and which you should avoid.
6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank
Find out how to use ChatGPT for SEO (responsibly) and what you need to consider before you do.
Your Deep, Easy Guide to Deep Linking (+Why It Matters for SEO)
What is deep linking, how does it impact your SEO, and how do you do it right? We're going deep.
The Quick & Easy Guide to Organic Traffic (+5 Tips to Drive More Fast)
Investing in organic traffic can propel your business growth long-term. Find out what it is, how to drive it, and why it's so important.
Google’s E-E-A-T: Here’s Everything You Need to Know
Google's E-E-A-T is an important concept to understand for SEO. This guide breaks E-E-A-T down and gives you practical tips for meeting Google's quality standards.
How to Use HARO for Backlinks & PR (with a Free Pitch Template)
Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!
The Top 12 SEO Trends to Optimize for in 2023
Ready to rank higher and generate more traffic? EEAT your heart out.
5 Ways to Use Google Data Studio to Improve Your SEO
Analyze and improve your traffic, conversion rates, backlinks, and more.
How to Create Pillar Pages for SEO (With Examples!)
Learn how to improve your rank, surface more of your content, and build your reputation.
The Top 10 Google Ranking Factors for 2023 (+How to Optimize for Them)
Learn what really matters to Google when ranking your site—and how to optimize for it.
How to Rank Higher on Google: 17 Strategies for 2023
Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!
How to Get Backlinks: 14 Secrets from a Technical SEO Expert
A link-building expert shares 14 new strategies—from tools to use and outreach, to anchor text and more!
UA vs GA4: A Complete Tour of Google Analytics 4
GA4 is not to be feared. Learn the pros, cons, new features, and tips!
How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)
Uncover valuable keywords with this five-step process, plus tips, tools, and a template!
Internal Linking: Types, Tips & Tactics to Improve Your SEO
Find out how important—but also how easy—it is to do internal linking on your website for SEO.
39 Ways to Increase Traffic to Your Website
Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.
The Complete, Visual Guide to On-Page SEO in 2023 (With Templates!)
A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.
The Top 10 SEO Trends & Strategies to Get More Traffic in 2022
The old and new, tried and true, and what to do in '22.
The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)
Complete with tips, tools, and a seven-tab template, this is website audit gold.
The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)
A good Domain Authority score may not be what you think. Read on to get the real scoop from an SEO expert.
What Fresh Content Really Means to Google (+How to Create It)
Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO.
What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
What is schema markup? Learn about what it is, how it relates to Google rich results, and how to add schema markup to your website to improve your SEO, CTR, brand awareness, targeting, and reputation.
The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
9 Important SEO Metrics to Track (+ How to Improve Them)
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.