Blog Category
SEO
Battle of the SERP: Combining SEO & PPC Forces to Win
Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
27 Google Search Statistics You Should Know (+ Insights!)
We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!
The 10 Best SEO Tools You Just Can’t Live Without
We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.
7 Steps to Making the Most out of the New Google Search Console
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
Expandable Featured Snippets Mark Continued Shift in Search
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.
Conquer the World With This International SEO Guide
Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.
6 Things to Check for When Your Organic Traffic Suddenly Drops
Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.
The 10-Step SEO Audit & Checklist
SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.
The Only Off-Page SEO Walkthrough You’ll Ever Need
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.
SEO for Startups: How to Grow Your Organic Traffic Fast
Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.
The Rise & Fall of Google’s & Zero Search Results Experiment
In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search results pages—i.e., “zero search results.” After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google’s “zero search results.”
4 SEO Survival Tips for the Voice Search Revolution
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.
Here’s How the Google Speed Update Will Impact Your Site (& Google Ads Account)
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
7 Hard Truths About SEO in 2018
SEO is always changing, and you can bet the SEO landscape won't get any simpler in 2018. Here are seven hard truths you need to accept about SEO right now, including the importance of site speed, video, the mobile-first index, and more.
Every Important Google Algorithm Update Since 2003
Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.
The 8 Best Tools for Finding Competitor Keywords
Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.
The Beginner’s Guide to Duplicate Content
What is duplicate content and why does it matter for SEO? How can you find duplicate content issues on your site, and what should you do to fix the problem? Read on to get the full rundown.
How I Achieved a 48% Success Rate Using Twitter for Link Building
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
The Google Fred Update: Why It Matters and What to Do
What was the Google Fred algorithm update, and why should you care about it? Read on to find out which sites were affected by Fred and how to react as a site owner or SEO.
Video SEO: 9 Ways to Optimize Your Video for Search
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
This Is How to Build Links Now: 10 Data-Backed Tips
Link building has changed a lot over the years, as Google's algorithms have evolved, but links are still important for SEO. Here's how to get them, the right way.
Value of a #1 Google Ranking Down 37% in Two Years?
Wondering why even your top-ranking pages don't get as much traffic as they used to? Learn why in this post.
OK, Google: How Do I Optimize My Site for Voice Search?
Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.
How to Use Answer The Public to Earn Featured Snippets
Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for.
9 Crazy Predictions for SEO in 2017
What does the always changing world of SEO have in store for us this year? A lot of the SEO predictions for the year have been totally safe and boring, but today Larry Kim is sharing 9 crazy SEO predictions that will blow your mind. Check them out, place your bets!
The 13 Best SEO Posts of the Year
Check out Larry Kim's picks for the absolute best, most helpful and innovative SEO articles and blog posts of the year, from WordStream and around the web.
6 SEO Experiments That Will Blow Your Mind
Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.