Blog Category
SEO
15 Ways to Make Your Website More Visible on Google
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.
What is Google AMP and Do I Need It for SEO?
Google AMP is a technology used to create a cleaner, faster, mobile experience for visitors to your website. This post goes through the pros and cons of AMP and provides the steps to implement it on your site, should it be the right SEO solution for you.
Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One
Google's page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.
How to Find the Right SEO Service for Your Small Business
Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.
10+ Free Ways to Get on the First Page of Google
For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
9 SEO Copywriting Tips to Rank Sky-High (with Examples!)
Learn how to write content that ranks with these nine SEO copywriting tips we swear by.
What to Do About BERT & Google’s Recent Local Algorithm Update
Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.
5 Ways to Optimize Your Site for Google Page Speed Criteria
Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!
4 Ways to Find Low-Volume Keywords for SEO
Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!
What Mobile-First Indexing Means for You as an Advertiser
Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.
SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months
That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!
How to Do a Technical SEO Audit in 6 Steps
Technical SEO is too often overlooked because it can get tricky fast—but having a site that's crawlable, fast, and secure is crucial. Here's our quick, easy six-step technical SEO health check.
The 7-Step Image SEO Checklist
Image SEO is an important on-page SEO factor that can help make your site more visible in organic search. Learn seven ways to optimize your images for higher rankings in Google starting today.
Battle of the SERP: Combining SEO & PPC Forces to Win
Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
27 Google Search Statistics You Should Know (+ Insights!)
We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!
The 10 Best SEO Tools You Just Can’t Live Without
We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.
Page Speed: 3 Opportunities to Improve Rankings
After announcing the Speed Update, Google changed their approach to measuring page speed. Here, we share the top three ways you can now use page speed as an opportunity to improve your ranking.
7 Steps to Making the Most out of the New Google Search Console
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
Expandable Featured Snippets Mark Continued Shift in Search
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.
Conquer the World With This International SEO Guide
Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.
6 Things to Check for When Your Organic Traffic Suddenly Drops
Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.
The 10-Step SEO Audit & Checklist
SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.
The Only Off-Page SEO Walkthrough You’ll Ever Need
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.
SEO for Startups: How to Grow Your Organic Traffic Fast
Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.
Report: Featured Snippets Losing Ground to Direct Answers?
A new report shows that Google has been swapping out featured snippets for direct answers. In this post, we give you the lowdown on the change, and explain how it might affect the future of organic search.
The Rise & Fall of Google’s "Zero Search Results" Experiment
In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search results pages—i.e., “zero search results.” After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google’s “zero search results.”
4 SEO Survival Tips for the Voice Search Revolution
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.