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Search engine optimization, or SEO, is the practice of optimizing your website to generate more traffic from search engines. Learn how to improve your rankings, build links, run technical website audits, track performance, write content that’s fully optimized for Google, the difference between white hat and black hat SEO, and much, much more. The WordStream blog is your home for all things SEO this year.


The SEO Interview: Questions to Prepare for Before Your SEO Job Interview

Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.

Larry Kim
December 17, 2012 | SEO

The 3 Types of Search Queries & How You Should Target Them

In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.

Elisa Gabbert
December 10, 2012 | SEO

10 Reasons SEO Is Harder for Small Businesses

Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.

Elisa Gabbert
October 15, 2012 | SEO

Why Are Popular Keywords So Hard to Rank for with a New Website?

While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.

Elisa Gabbert
August 28, 2012 | SEO

Google SERP Dumps 5.5% of Organic First Page Listings

You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.

Larry Kim
August 21, 2012 | SEO

The Long-Term Value of SEO: Does SEO Value Last Forever?

Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.

Larry Kim
August 9, 2012 | SEO

Unnatural Links: What They Are & What to Do About Them

Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.

Guest Author
July 30, 2012 | SEO

RIP SEO Footer Links?

SEO footer links are a powerful source of link equity. But are they dead? Learn the latest on SEO footer links in this post.

Larry Kim
June 6, 2012 | SEO

5 Quick Tips to Increase Referral Traffic

Need more referral traffic? Read these five quick and easy tips for increasing your site's traffic from referring URLs.

Megan Marrs
May 9, 2012 | SEO

4 Tools for Pinterest Analytics and Monitoring

Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.

Guest Author
May 7, 2012 | SEO

Top 10 Google Update Codenames

Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.

Elisa Gabbert
April 4, 2012 | SEO

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.

Larry Kim
February 25, 2012 | SEO

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

Guest-Posting Dos & Don’ts: How to Get Your Guest Post Accepted

At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.

Elisa Gabbert
June 21, 2011 | SEO

Using Educational Linkbait to Get Valuable .edu Links

Kellogg’s Cereal has space-themed nutrition lessons in downloadable PDF files. Orkin Pest Control has a virtual insect designed to offer an alternative to classroom dissection. Ben and Jerry’s has interactive games about the environment.

Guest Author
April 13, 2011 | SEO

Quora SEO: How to Use Quora if You’re an SEO

Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.

Tom Demers
March 24, 2011 | SEO

Visualizing Link Flow Within a Site

Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.

Guest Author
February 23, 2011 | SEO

Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text

Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.

Tom Demers
January 27, 2011 | SEO

Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO

Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.

Tom Demers
January 3, 2011 | SEO

Quick and Dirty Google Analytics Custom Reports, Part 2

Google Analytics custom reports can get you to some great data quickly: learn how to segment data by content type in this report.

Tom Demers
December 21, 2010 | SEO

Real Life Link Building: Three Real Relationships You Can Turn Into Virtual Votes

Real life relationships can mean great, difficult-to-replicate links for SEO. This blog post offers specific examples and best practices.

Tom Demers
November 18, 2010 | SEO

Semantic Analysis for SEO: Going Beyond LDA

Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.

Guest Author
November 9, 2010 | SEO

The Problem with Footer Links in SEO

Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.

Guest Author
October 20, 2010 | SEO

Link Building Magic: How to Turn Citations into Links

One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.

Ken Lyons
September 9, 2010 | SEO

How We Got a Link from CNN and Drove Loads of Traffic with Infographics

Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.

Ken Lyons
August 25, 2010 | SEO

Want More Link Juice? Here’s an Easy Way to Get It

What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.

Ken Lyons
July 15, 2010 | SEO
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