Blog Category


Search engine optimization, or SEO, is the practice of optimizing your website to generate more traffic from search engines. Learn how to improve your rankings, build links, run technical website audits, track performance, write content that’s fully optimized for Google, the difference between white hat and black hat SEO, and much, much more. The WordStream blog is your home for all things SEO this year.

The 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy

While there are fundamentals to any good digital marketing campaign, the blueprint for the best SEO strategy changes each year. Here are some pointers for building a winning SEO strategy for 2021.

Guest Author
March 5, 2021 | SEO

7 Easy Ways to Get More Traffic from Evergreen Content

Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!

Kristen McCormick
March 3, 2021 | SEO

The Top 10 SEO Trends To Drive More Traffic This Year

To rank higher on Google and generate organic traffic, you need to modify your SEO strategy as Google's algorithm evolves. This post covers 10 important SEO trends for 2021 to leverage for your ranking success, including Core Web Vitals, BERT, EAT, and more.

Guest Author
January 12, 2021 | SEO

What Is Lazy Loading? Understanding Lazy Loading for SEO

Page loading speed is crucial for SEO these days, and lazy loading can make your website load faster. What is lazy loading? Learn how lazy loading works, how to implement it, and whether you need it for your site.

Gordon Donnelly
December 8, 2020 | SEO

15 Ways to Make Your Website More Visible on Google

You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.

Kristen McCormick
November 17, 2020 | SEO

What is Google AMP and Do I Need It for SEO?

Google AMP is a technology used to create a cleaner, faster, mobile experience for visitors to your website. This post goes through the pros and cons of AMP and provides the steps to implement it on your site, should it be the right SEO solution for you.

Guest Author
November 6, 2020 | SEO

Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One

Google's page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.

Gordon Donnelly
October 19, 2020 | SEO

How to Find the Right SEO Service for Your Small Business

Understanding SEO is hard enough, let alone finding an agency you can trust. This post equips you with everything you need to know to get the right small business SEO services for your site—including what to look for, questions to ask, and terms to know.

Kristen McCormick
September 15, 2020 | SEO

LSI Keywords: How to Find & Use Them to Improve your SEO

LSI keywords are crucial for SEO! Learn about what LSI keywords are, how to find LSI keywords for your content, and how to incorporate them into your content and SEO strategy to get more relevant traffic and win more customers online.

Ron Stefanski
August 27, 2020 | SEO

10+ Free Ways to Get on the First Page of Google

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

Kristen McCormick
August 19, 2020 | SEO

7 Cross-Platform Keyword Research Tools You Need to Try

As a marketer, you need to be able to check your keyword rankings and discover new keyword opportunities on a variety of platforms. That's why we've rounded up seven cross-platform keyword research tools that you need to try!

Margot Whitney
February 20, 2020 | SEO

9 SEO Copywriting Tips to Rank Sky-High (with Examples!)

Learn how to write content that ranks with these nine SEO copywriting tips we swear by.

Conor Bond
December 3, 2019 | SEO

What to Do About BERT & Google’s Recent Local Algorithm Update

Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.

Gordon Donnelly
November 12, 2019 | SEO

5 Ways to Optimize Your Site for Google Page Speed Criteria

Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!

Guest Author
October 22, 2019 | SEO

4 Ways to Find Low-Volume Keywords for SEO

Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!

Guest Author
September 26, 2019 | SEO

What Mobile-First Indexing Means for You as an Advertiser

Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.

Guest Author
August 6, 2019 | SEO

SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months

That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!

Guest Author
August 1, 2019 | SEO

4 Keyword Research Strategies to Find Your Product-Market Fit

All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business.

Guest Author
June 20, 2019 | SEO

How to Do a Technical SEO Audit in 6 Steps

Technical SEO is too often overlooked because it can get tricky fast—but having a site that's crawlable, fast, and secure is crucial. Here's our quick, easy six-step technical SEO health check.

Guest Author
May 28, 2019 | SEO

The 7-Step Image SEO Checklist

Image SEO is an important on-page SEO factor that can help make your site more visible in organic search. Learn seven ways to optimize your images for higher rankings in Google starting today.

Gordon Donnelly
May 8, 2019 | SEO

Battle of the SERP: Combining SEO & PPC Forces to Win

Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.

27 Google Search Statistics You Should Know (+ Insights!)

We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!

Conor Bond
February 7, 2019 | SEO

The 10 Best SEO Tools You Just Can’t Live Without

We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.

Lisa Smith
January 14, 2019 | SEO

Page Speed: 3 Opportunities to Improve Rankings

After announcing the Speed Update, Google changed their approach to measuring page speed. Here, we share the top three ways you can now use page speed as an opportunity to improve your ranking.

Guest Author
October 24, 2018 | SEO

7 Steps to Making the Most out of the New Google Search Console

The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.

Gordon Donnelly
September 25, 2018 | SEO

The Big, Vital, All-in-One Guide to Keyword Difficulty

The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!

Black Hat SEO in 2018 (and What You Should Do Instead)

Black hat SEO refers to SEO practices that violates search engines' guidelines. Using these tactics can get you in serious trouble. Learn about the safe, yet effective alternatives!

Conor Bond
August 31, 2018 | SEO