Brie Anderson

Brie Anderson

Brie Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with both small businesses and Fortune 500 companies to create integrated digital marketing strategies that move the needle based on research and analysis.

Today, she offers analytics consulting and audits through her company BEAST Analytics. She is also a regular contributor to industry publications like Search Engine Journal and Moz.

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UA vs GA4: A Complete Tour of Google Analytics 4

In this walkthrough of Google Analytics 4, learn the differences between UA vs GA4, the new features available, plus pros, cons, and tips!