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Search engine optimization, or SEO, is the practice of optimizing your website to generate more traffic from search engines. Learn how to improve your rankings, build links, run technical website audits, track performance, write content that’s fully optimized for Google, the difference between white hat and black hat SEO, and much, much more. The WordStream blog is your home for all things SEO this year.


Quick and Dirty Google Analytics Custom Reports, Part 2

Google Analytics custom reports can get you to some great data quickly: learn how to segment data by content type in this report.

Tom Demers
December 21, 2010 | SEO

Real Life Link Building: Three Real Relationships You Can Turn Into Virtual Votes

Real life relationships can mean great, difficult-to-replicate links for SEO. This blog post offers specific examples and best practices.

Tom Demers
November 18, 2010 | SEO

Semantic Analysis for SEO: Going Beyond LDA

Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.

Guest Author
November 9, 2010 | SEO

The Problem with Footer Links in SEO

Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.

Guest Author
October 20, 2010 | SEO

Link Building Magic: How to Turn Citations into Links

One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.

Ken Lyons
September 9, 2010 | SEO

How We Got a Link from CNN and Drove Loads of Traffic with Infographics

Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.

Ken Lyons
August 25, 2010 | SEO

How to Target Keywords with Blog Posts

Learn how to target relevant keyword phrases with your blog posts in three steps.

Elisa Gabbert
July 21, 2010 | SEO

Want More Link Juice? Here’s an Easy Way to Get It

What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.

Ken Lyons
July 15, 2010 | SEO

How to Find and Fix Broken Links on Your Website

Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.

Guest Author
June 2, 2010 | SEO

R.I.P: Search Engine Optimization is Dead!

There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity.

Ken Lyons
May 20, 2010 | SEO

Web Spam: The Definitive Guide

As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.

Guest Author
April 28, 2010 | SEO

5 Steps to Get Quality Backlinks for Free

There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.

Ken Lyons
April 1, 2010 | SEO

Google AdWords Search Funnels: What Are Search Funnels?

What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?

Christine Laubenstein
March 30, 2010 | SEO

Five Experts on SEO Link Building

A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait.

Elisa Gabbert
March 16, 2010 | SEO

How We Got a Link from The New York Times

Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.

Ken Lyons
February 18, 2010 | SEO

Top SEO Toy Websites

Toy companies make great toys for tots, but how good are they at SEO? Find out which toy vendors are best at SEO on our list of Top SEO Toy Websites

Ken Lyons
December 23, 2009 | SEO

Best Keyword Ranking Tools for SEO

Keyword Ranking Tools quickly track your rankings in the SERPs for target keywords Find out which are the paid and free Best Keyword Ranking Tools for SEO.

Ken Lyons
November 12, 2009 | SEO

Top SEO Candy Websites

Candy companies may be able to create tasty treats, but how good are they at SEO? Find out who the Top SEO Candy are in our Top SEO Websites Series.

Ken Lyons
October 29, 2009 | SEO

Top SEO Web Design Company Websites

Web design companies are able to create slick websites, but how good are they at SEO? Find out who the Top SEO Web Design Firms are in this SEO study.

Ken Lyons
October 14, 2009 | SEO

SEO Guide for College Websites, Part Two

In SEO for College Websites, Part One, I covered how to conduct effective keyword research and how to create killer degree page title tags for SEO. In this post, I'll discuss how to optimize your degree page content and how to acquire some quality inbound links.

Ken Lyons
September 28, 2009 | SEO

SEO Guide for College Websites, Part One

The SEO Guide for College Websites explains how to perform effective SEO for college websites and degree pages in order to rank higher in search engines.

Ken Lyons
September 15, 2009 | SEO

How to Get Do Follow Links from Wikipedia Articles in Four Simple Steps

Learn how to get lots of do follow links from Wikipedia in this in depth, step by step article.

Tom Demers
August 27, 2009 | SEO

SEO Title Tag Formulas: How to Create High Performance Title Tags

Title tags are one of the most important pieces of copy for SEO. Learn how to create strong, relevant, clickable SEO title tags for better rankings and traffic.

Ken Lyons
August 5, 2009 | SEO

The Long Tail Keyword Optimization Guide – How to Profit from Long Tail Keywords

A guide on profiting from long tail keywords in search engine marketing.

Tom Demers
August 3, 2009 | SEO

What Are the Top Article Submission Websites for Link Building?

Article submission services are an effective way to build deep text links. Here are the best submission sites and tips for getting your articles approved.

Ken Lyons
July 29, 2009 | SEO

How to Create PPC Landing Pages that Work for SEO

Learn why PPC landing pages can sometimes double as SEO-focused content, and the how and why behind that concept.

Tom Demers
June 17, 2009 | SEO

Keyword Mapping: Play SEO Matchmaker for Superior Relevance and Intent

Keyword mapping keeps you organized by creating an official record of keyword-page relationships for site navigation, content authoring, internal linking.

Ken Lyons
June 9, 2009 | SEO