Ken Lyons

Ken Lyons

Ken Lyons is a cofounder and managing partner of Measured SEM.

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Blog Strategies: How to Build Relationships with Bloggers

I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.

Link Building Magic: How to Turn Citations into Links

One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.

How We Got a Link from CNN and Drove Loads of Traffic with Infographics

Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.

Want More Link Juice? Here’s an Easy Way to Get It

What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.

R.I.P: Search Engine Optimization is Dead!

There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity.

WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?

At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing.

Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.

5 Steps to Get Quality Backlinks for Free

There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.

How We Got a Link from The New York Times

Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.

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