What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.