High-volume keywords vs. low-volume keywords
This article provides a refresher on the difference between high-volume and low-volume keywords, the pros and cons of each, and the factors that can help determine whether or not a low- or high-volume keyword phrase should be bid on in your keyword advertising campaign.High-volume keywords These keywords are search terms that have a large search volume. In other words, manypeople are querying these terms on Google, Yahoo and Bing. One example is the keyword phrase “computer repair.” AdWords shows that worldwide there are 823,000 Google searches for this phrase each month.
- More people will probably see your ad.
- More people will probably click on your ad.
- More people may buy your product or service.
- Your costs per click will probably be greater.
- More clicks mean even higher costs.
- Your clicks will likely be less qualified.
- Your costs per click will probably be lower.
- Fewer clicks mean even lower costs.
- Your clicks will likely be more qualified.
- Fewer people will probably see your ad.
- Fewer people will probably click on your ad.
- Fewer people will probably buy your product or service.
- The keyword phrase’s actual cost per click
- Your target market
- The cost of your offering
- The purpose of your ads
- Your keywords’ performance