Tom Demers

Tom Demers

Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.

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How Much Are Mobile Brand Searches Really Worth? (Data)

It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering!

25 Ways to Use Google Ads Data for SEO

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.

Tumblr Ads: Learn About Paid Advertising Options on Tumblr

Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.

Google Ads Account Access: How to Manage Your Google Ads Account Access & Settings

Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.

Google AdWords Billing: Know Your AdWords Billing Options

As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.

Quick Guide to the Google AdWords Ad Preview & Diagnosis Tool

Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.

Quick Guide to the Google AdWords Contextual Targeting Tool

Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.

How to Advertise eBay and Etsy Products via Google AdWords

Learn how to set up Google AdWords ads for your product listings on eBay, Etsy and other online marketplaces in this quick tutorial.