Tom Demers

Tom Demers

Tom Demers is the co-founder and managing partner of Measured SEM. He has over a decade of experience helping businesses generate meaningful growth through SEO, PPC, content marketing, and online publishing. Formerly the Director of Marketing at WordStream, Tom has also worked as an in-house SEO specialist, SEO manager, agency consultant, and independent search marketing advisor. Through Measured SEM and his own publishing properties, he has driven millions of dollars in incremental pipeline and sales, generated millions of unique visitors, and built, monetized, and sold high-traffic sites. His insights have been featured in outlets including Search Engine Land, Search Engine Journal, USA Today, and Fox Business.

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Query Fan-Out: What It Is & Why It Matters for AI Visibility

Query fan-out is important to understand if you want to get found in AI results. Get tips and tools to optimize for query fan-out.

How to Build Local Citations & Boost Your Visibility Online

Local citations can help you get found in more places online and boost your local SEO. Learn everything you need to know to build them.

9 SEO Trends Shaping Search in 2026

These are the SEO trends that will (likely!) shape search in 2026--and what you need to know to stay ahead of the curve.

The Biggest SEO Updates in 2025 (+What They Mean for 2026)

We’re breaking down the biggest changes, updates, and upsets that impacted SEO in 2025 and what it’s all going to mean for the coming year.

The New SEO Checklist for Content That Ranks

This handy checklist walks you through the steps you need to follow to see your content rank in search results.

7 SEO Trends & Predictions for the Rest of 2025

SEO is changing rapidly. Here's what you need to know to drive success through 2025 and into 2026.

7 Most Important SEO Ranking Factors for 2025

What's driving website rankings has shifted. Here's what to focus on right now.

10 Google Business Profile Features to Help Your Listing Stand Out

Focus on these Google Business Profile features to make your listing pop and drive clicks, calls, or directions to your business.

5 Reasons Your Website Isn’t Getting Traffic (+How to Fix It)

Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.