Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.