Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Analyzing Your AdWords Ads
Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.
How to Create Video Ads & Mobile Ads in Google AdWords
Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.
How to Use the Google Ads Display Ad Builder
Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.
How to Create a Google Ads Image Ad
Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.
How to Create a Google AdWords Text Ad
Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.
Guide to Google Ads Networks & Devices Settings
Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.
Guide to Google AdWords Language & Location Settings
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.