Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
5 Ways to Lower Your Cost Per Action (CPA)
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.