Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
How to Get Do Follow Links from Wikipedia Articles in Four Simple Steps
Learn how to get lots of do follow links from Wikipedia in this in depth, step by step article.
The Long Tail Keyword Optimization Guide – How to Profit from Long Tail Keywords
A guide on profiting from long tail keywords in search engine marketing.