Tom Demers
Tom Demers is the co-founder and managing partner of Measured SEM. He has over a decade of experience helping businesses generate meaningful growth through SEO, PPC, content marketing, and online publishing. Formerly the Director of Marketing at WordStream, Tom has also worked as an in-house SEO specialist, SEO manager, agency consultant, and independent search marketing advisor. Through Measured SEM and his own publishing properties, he has driven millions of dollars in incremental pipeline and sales, generated millions of unique visitors, and built, monetized, and sold high-traffic sites. His insights have been featured in outlets including Search Engine Land, Search Engine Journal, USA Today, and Fox Business.
How to Use the Google Ads Shared Library
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
The Ultimate Guide to the Google AdWords Audience Tab
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
Google Ads Audience: What Is a Google Ads Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
How Does Google Ads Geographical Targeting Really Work?
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.