Tom Demers

Tom Demers

Tom Demers is the co-founder and managing partner of Measured SEM. He has over a decade of experience helping businesses generate meaningful growth through SEO, PPC, content marketing, and online publishing. Formerly the Director of Marketing at WordStream, Tom has also worked as an in-house SEO specialist, SEO manager, agency consultant, and independent search marketing advisor. Through Measured SEM and his own publishing properties, he has driven millions of dollars in incremental pipeline and sales, generated millions of unique visitors, and built, monetized, and sold high-traffic sites. His insights have been featured in outlets including Search Engine Land, Search Engine Journal, USA Today, and Fox Business.

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The New SEO Checklist for Content That Ranks

This handy checklist walks you through the steps you need to follow to see your content rank in search results.

7 SEO Trends & Predictions for the Rest of 2025

SEO is changing rapidly. Here's what you need to know to drive success through 2025 and into 2026.

7 Most Important SEO Ranking Factors for 2025

What's driving website rankings has shifted. Here's what to focus on right now.

10 Google Business Profile Features to Help Your Listing Stand Out

Focus on these Google Business Profile features to make your listing pop and drive clicks, calls, or directions to your business.

5 Reasons Your Website Isn’t Getting Traffic (+How to Fix It)

Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.

Google AI Overviews Optimization: Is It Worth It?

Is it time to panic about AI Overviews stealing your traffic? Maybe not just yet...but here's how to prepare.

Topic Clusters for Local SEO: Types, Tips & Examples

Topic clusters can help local businesses build credibility and authority--along with a stronger online presence.

7 Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

Here are the top ways SEO evolved throughout 2024 and how you can navigate these changes for better results in 2025.

Google’s August Core Update: Everything We Know (+What to Do Next)

Here's what you need to know in the aftermath of Google's August core update--plus tips to save your site.