Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Quick Guide to the Google Ads Placement Tool
Learn how to use the AdWords Placement Tool to locate placements (including websites, feeds, videos and mobile apps) to target on the Google Display Network.
Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google
Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
Quick Guide to Google Analytics Reporting in Google AdWords
Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.
Google AdWords Change History Tool: How to View & Report on AdWords Changes
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
How to Use the Google Ads Shared Library
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
The Ultimate Guide to the Google AdWords Audience Tab
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
Google Ads Audience: What Is a Google Ads Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.