Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
What to Do When Your Google Ads CPCs Are Too High
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.
Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
AdWords Showing Display URL Domain in Headlines for Select Ads on Google
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
5 Ways to Lower Your Cost Per Action (CPA)
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Newly Released Google AdWords Optimize for Conversions Ad Setting Now LIVE: What Does it Mean for Your AdWords Campaigns?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!