Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.