Tom Demers

Tom Demers

Tom Demers is the co-founder and managing partner of Measured SEM. He has over a decade of experience helping businesses generate meaningful growth through SEO, PPC, content marketing, and online publishing. Formerly the Director of Marketing at WordStream, Tom has also worked as an in-house SEO specialist, SEO manager, agency consultant, and independent search marketing advisor. Through Measured SEM and his own publishing properties, he has driven millions of dollars in incremental pipeline and sales, generated millions of unique visitors, and built, monetized, and sold high-traffic sites. His insights have been featured in outlets including Search Engine Land, Search Engine Journal, USA Today, and Fox Business.

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Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources

Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.

5 Ways to Lower Your Cost Per Action (CPA)

Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.

Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe

Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?

Quora SEO: How to Use Quora if You’re an SEO

Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.

A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification

Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!

Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text

Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.

Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?

In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.

AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices

Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.

How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever

This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.