Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
Exporting AdWords Campaign Experiments: How to Report on ACE
AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
How to Exclude an IP Address: AdWords IP Exclusion Tool
Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.