Tom Demers
Tom Demers is the co-founder and managing partner of Measured SEM. He has over a decade of experience helping businesses generate meaningful growth through SEO, PPC, content marketing, and online publishing. Formerly the Director of Marketing at WordStream, Tom has also worked as an in-house SEO specialist, SEO manager, agency consultant, and independent search marketing advisor. Through Measured SEM and his own publishing properties, he has driven millions of dollars in incremental pipeline and sales, generated millions of unique visitors, and built, monetized, and sold high-traffic sites. His insights have been featured in outlets including Search Engine Land, Search Engine Journal, USA Today, and Fox Business.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
How Does Google Ads Geographical Targeting Really Work?
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution
Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.
Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
What to Do When Your Google Ads CPCs Are Too High
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.