Tom Demers
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?
How to Get the Most Out of the Search Terms Report in
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.
Google AdWords Dynamic Search Ads (DSAs): What You Should Know
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report
This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.
Google AdWords Dayparting: The AdWords Dimension Tab Time Report
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
How Does Google Decide Which Ad Extensions to Display?
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.