This post is the first in our series on Google AdWords reporting via the AdWords dimension tab. Today we’ll cover the AdWords time report. This report is pretty flexible and allows you to slice date-based data in a variety of different ways, so understanding how it works can be valuable for anyone managing a pay-per-click campaign.
There are seven reports you’ll find within the AdWords time drop-down. Obviously the labels themselves give you a pretty good idea of what unit of time each of these items is focused on, but we’ll walk through what you might use each of these reports for:
At a high level, there are three good use cases for diving into this data:
Two things to note with diving into this data are that it’s likely you’ll get much more meaningful insights by manipulating the data in Excel, and that you’ll want to customize columns to make sure the data you’re looking for – both in terms of the dimensions or “level of detail” (campaigns and ad groups) and the metrics (cost, CPA, etc.) – are in your report:
Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content.
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