by Kristen McCormick | Jan 18, 2022 | Industry Insights, Marketing Ideas
It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently...
by Lisa Smith | Jan 13, 2022 | Industry Insights, Marketing Ideas
With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a...
by Kristen McCormick | Dec 29, 2021 | Marketing Ideas
Call me biased (I’m the editor) but the WordStream blog is, well, pretty good. We share content on digital marketing that readers can’t get anywhere else—and a lot of it. Like 381,600-ish word’s worth of it this year. This, I found, equates to...
by Guest Author | Dec 28, 2021 | Marketing Ideas
One marketing blunder can make or break any brand these days. Competition is fierce and if a brand doesn’t (or accidentally doesn’t appear to) align with a customers’ values, there could be major consequences. In this post, we’re going to walk you through eight...
by Kristen McCormick | Dec 27, 2021 | Content Marketing, Industry News, Marketing Ideas
Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an...
by Ron Stefanski | Dec 22, 2021 | Marketing Ideas
In the never-ending quest to sell your products and services, it’s important to keep up with today’s marketing best practices. One of the best ways to stay in the loop is through listening to podcasts, and to help you in that regard, this article outlines...
