Blog Category
Marketing Ideas
How to Make User-Generated Content Work for You in 2025
Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.
Personalized Marketing: What It Is, Why It Works, & 6 Ways to Do It Well
Get everything you need to get more leads from personalized marketing now.
The Mega List of SMS Marketing Examples & Ideas
This article is packed with ideas and examples to make your texts to customers stand out.
9 Pros Share the Best Marketing Campaigns of 2024 (& How to Copy Them in 2025)
Need some planning inspiration? These examples of the best marketing campaigns from 2024 are full of it.
How to Thrive in 2025: 10 Marketing Pros Give Their Top Tips
Mine these insights from 10 successful marketers for a more successful 2025.
17 Small Business Saturday Marketing Ideas Any Business Can Try
Find out how your brand can make the most of Small Business Saturday this year with these genius ideas.
Brand Loyalty: 12 Best Ways to Make Your Customers Love You
Get customers coming back for more and singing your praises with these brand loyalty-building tips.
How 6 Marketing Pros Drive Traffic (NOT from Google!)
Diversify your traffic sources with tips from these expert marketers.
10 Most Effective Franchise Marketing Strategies
Franchise marketing is challenging. But with these 10 tips, you can create an actionable (and scalable) franchise marketing strategy that yields ROI for all your locations.
31 Best Giveaway Ideas (+Tips to Make Them Successful)
Get more than you give with this big list of giveaway ideas.
17 Tried & True Promotion Ideas to Boost Sales–Fast!
Use these promotion ideas to increase sales and boost your business.
SMS Marketing: Why It Works + 5 Tips to Succeed
The latest stats, tips & strategies to engage and retain customers.
6 Tips for Profitable Partner Marketing (With Examples)
Learn how (and how not) to team up with other businesses to increase your exposure and build your reputation.
17 Testimonial Advertising Examples You Can (& Should) Steal
Get the inspiration and tips you need to create your most trustworthy, convincing ads yet.
11 Epic Product Marketing Examples & What We Can Learn from Them
The best way to learn is to learn from the best—and the worst.
10 Digital Marketing Trends for 2022, According to Experts
From cryptocurrency to core values, there's something in here for everyone.
Our Top 50 Marketing Tips for Every Channel
This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.
The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)
Be prepared for more than just marketing takeaways. This one's an eye-opener.
The 21 Best Marketing Podcasts to Listen, Learn & Laugh in 2022
Get ready to learn, laugh, and multitask with the best marketing podcasts for PPC, SEO, local business, and entrepreneurship.
The 20 Best & Worst Marketing Campaigns of the Year (The Small Business Version!)
Your practical, small business-friendly round-up filled with ideas to try and mistakes to avoid.
Why & How to Use Music in Ads (Without Getting Sued!)
Discover the benefits of music in ads and get the tips, licensing lingo, and resources you need to get started.
The 16 Best (& Easiest!) Ways to Increase Sales Over the Holidays
Use these fail-proof tactics to get a leg up on your competitors and gift yourself with record sales this holiday season.
What Growth Marketing Really Means (+22 Strategies to Do It Right)
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
![7 [Non-Generic!] Customer Engagement Strategies & Examples](https://www.wordstream.com/wp-content/uploads/2021/12/customer-engagement-strategies-trust.png)
7 [Non-Generic!] Customer Engagement Strategies & Examples
What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.
10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses
Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.