Blog Category
Marketing Ideas
6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)
Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.
14 Referral Program Ideas to Land Your Best Customers Yet
Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.
Your 8-Point Guide to Developing a Memorable Brand Personality
This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.
2021 Digital Marketing Trends: The New vs the Tried and True
In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
5 Clever Social Listening Strategies Using Boolean Search
Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.
How to Stand Out in a Saturated Market: 6 Pro Tips for Startups
Standing out as a startup takes more than just being unique. These six tips will help your startup to above the rest, not just because of your brilliant business idea or product, but because everything you do, from goal-setting to website performance, social responsibility to partnerships, is superior.
The 18 Best Marketing Strategies for 2021 (From the Experts)
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.
27 Free & Low-Budget Marketing Ideas for Any Business
Check out our list of fast, free, and creative ways to grow your business!
The 30 Best Ways to Promote Your Business—With or Without Money
This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!
15 Insanely Effective Sales Promotion Examples to Win More Customers
Any business can use these creative, fun, and effective promo ideas to get more (happy) customers!
2020 Holiday Advertising: 8 Secrets to Success (and Sales)
This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.
The 12 Best Webinar Platforms to Increase Revenue
We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.
6 Webinar Marketing Tips We Swear By
To have a successful webinar, you need a solid webinar marketing strategy. Here, we're sharing our six favorite tip for webinar promotion, including planning, being consistent, A/B testing, and more!
6 Tips for Hosting Can’t-Miss Virtual Events
Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!
Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
Use Design Thinking to Solve Your Next Marketing Problem: Here’s How
In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!
The Complete, Omnichannel Guide to Cannabis Marketing in 2020
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
Get Started with Out-of-Home Advertising: Here’s How
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
7 Irresistible Networking Strategies for Marketers
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
9 Comparative Advertising Examples to Help You Get Ahead
Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!
The 16 Best Marketing Strategies to Try This Year
It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!
Copy Testing: Why It’s Necessary & How to Make It Work
How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
5 Essential Strategies for Marketing to Generation Z
Marketing to Generation Z might seem like tomorrow's problem, but this demographic makes up almost a third of the global population today! Here are five strategies you can use to reach this audience now, from selling experiences to stressing privacy and more...
4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer
Here are four ways that big brands keep their customers coming back again through loyalty marketing tactics, including exceptional rewards programs, easy-to-access customer support, and more!
B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
Most marketers would know that B2B and B2C marketing is different. Here, we cover the top five difference you need to know, including customer relationships, ad copy, and more!
The World’s Most Successful Marketers Are Doing These 8 Things
The world of marketing is always changing, but certain habits of successful, world-class marketers always stay the same. Larry Kim shares his top eight qualities of the world's best marketers, from T-shapes to testing and more!