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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


The 12 Best Webinar Platforms to Increase Revenue

We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.

Brad Smith
August 18, 2020 | Marketing Ideas

6 Webinar Marketing Tips We Swear By

To have a successful webinar, you need a solid webinar marketing strategy. Here, we're sharing our six favorite tip for webinar promotion, including planning, being consistent, A/B testing, and more!

6 Tips for Hosting Can’t-Miss Virtual Events

Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!

Brad Smith
June 25, 2020 | Marketing Ideas

Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be

In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!

Use Design Thinking to Solve Your Next Marketing Problem: Here’s How

In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!

Jed Robinson
March 27, 2020 | Marketing Ideas

The Complete, Omnichannel Guide to Cannabis Marketing in 2020

The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!

Allen Finn
March 12, 2020 | Marketing Ideas

Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona

In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!

Get Started with Out-of-Home Advertising: Here’s How

Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!

Mary Lister
February 26, 2020 | Marketing Ideas

7 Irresistible Networking Strategies for Marketers

Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!

Sujan Patel
February 25, 2020 | Marketing Ideas

9 Comparative Advertising Examples to Help You Get Ahead

Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!

Conor Bond
January 13, 2020 | Marketing Ideas

The 16 Best Marketing Strategies to Try This Year

It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!

Lisa Smith
January 7, 2020 | Marketing Ideas

Copy Testing: Why It’s Necessary & How to Make It Work

How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.

Brad Smith
November 25, 2019 | Marketing Ideas

5 Essential Strategies for Marketing to Generation Z

Marketing to Generation Z might seem like tomorrow's problem, but this demographic makes up almost a third of the global population today! Here are five strategies you can use to reach this audience now, from selling experiences to stressing privacy and more...

Guest Author
August 21, 2019 | Marketing Ideas

4 Loyalty Marketing Strategies to Keep Your Customers Happier, Longer

Here are four ways that big brands keep their customers coming back again through loyalty marketing tactics, including exceptional rewards programs, easy-to-access customer support, and more!

B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

Most marketers would know that B2B and B2C marketing is different. Here, we cover the top five difference you need to know, including customer relationships, ad copy, and more!

The World’s Most Successful Marketers Are Doing These 8 Things

The world of marketing is always changing, but certain habits of successful, world-class marketers always stay the same. Larry Kim shares his top eight qualities of the world's best marketers, from T-shapes to testing and more!

Larry Kim
May 10, 2019 | Marketing Ideas

3 Referral Marketing Strategies to Earn You More Customers

Referral marketing can help you stand out from your industry competition—as long as you do it effectively. Here’s everything you need to know to get started, including how to use scarcity marketing tactics, how to incentivize your customers to refer, and more!

The Beginner’s Guide to Direct-to-Consumer Marketing

Direct-to-consumer businesses are changing the game, and to set your DTC business up for success, you need to make sure you're marketing your business the right way. Here's everything you need to know to get started with direct-to-consumer marketing.

Mary Lister
April 17, 2019 | Marketing Ideas

How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know

Cross-site scripting issues, or XXS attacks, aren't new. But hackers have recently found new vulnerability in Display ads. Here's everything you need to know to prevent xxs attacks in your account.

15 SaaS Startup Growth Strategies to Try in 2019

Growth is everything to a new venture, but you can't just rely on the same old traditional marketing tactics. Here are 15 low-risk, high-yield growth strategies you can deploy today to start seeing results in no time.

Sujan Patel
March 4, 2019 | Marketing Ideas

The 9 Best Small Business Podcasts (and What They Taught Us)

Small business podcasts can provide accessible and actionable insights to people looking to grow their business. Check out the nine we love most!

Conor Bond
February 20, 2019 | Marketing Ideas

9 Tips for Better, Faster, Stronger Fitness Marketing

Whether it's a gym, a fitness app, or a health food ecommerce business, your business can use fitness marketing strategies to grow. Here are nine tips, from special intro offers to motivation campaigns and more.

Margot Whitney
January 17, 2019 | Marketing Ideas

6 Personal Branding Strategies Straight from Larry Kim

Larry Kim has built a massive platform through strategic personal branding. Here are six ways you can build your own personal brand, the Larry Kim way!

Margot Whitney
January 8, 2019 | Marketing Ideas

7 Brainstorming Techniques for More Productive Team Meetings

With the right brainstorming techniques, your marketing team meetings can be highly productive and fun. Check out this blog post to learn more!

Conor Bond
January 3, 2019 | Marketing Ideas

The 11 Best Marketing Strategies We Tried This Year

We talked to expert marketers to find out the best marketing strategies that everyone is planning to try in 2019, from chatbots to nontraditional social media marketing.

Sujan Patel
December 31, 2018 | Marketing Ideas

The 9 Biggest Online Advertising Stories of 2018

Online advertising in 2018 was one hell of a ride. From major re-brands to data scandals to targeting cutbacks—let’s dig into the headlines that made waves this year.

Gordon Donnelly
December 27, 2018 | Marketing Ideas

Scarcity Marketing: How to Make More by Making Less

Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.

Chris O'Keeffe
December 12, 2018 | Marketing Ideas