We’ve assembled a comprehensive list of the best webinar platforms available to marketers in 2020—including the pros, cons, and pricing of each—so you can host high-quality experiences for your audience that drive your business goals.
Virtual events are great for including more people, and they cost less money. But they still take planning to be successful. Here are six tips for hosting engaging virtual events, including promoting during your event, being prepared for tech issues, and more!
In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!
In this guide to design thinking, we're explaining what it is, why it can help you solve your next marketing problem, and the six steps to follow for applying the design thinking process!
The cannabis industry is booming, but what does that mean for marketers? Here, we're going through seven essential marketing channels to let you know what works for cannabis marketing and what you need to avoid!
In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
Not at all marketing networks are created equally. Here are seven strategies you can use to build a super effective marketing network, including events, email tips, and more!
Comparative advertising is a great way to communicate value quickly and effectively—while also differentiating yourself from your competition. Here, we rounded up nine examples of comparative advertising to inspire your next campaign!
It's time to try some new marketing strategies—but that doesn't mean you have to reinvent the wheel. Take a look at our best marketing strategies of last year, including educational content, personalized marketing, and more!
How can you make sure you're making the most of your ad spend? Simple: copy testing. In this guide, we're sharing everything you need to know, including what copy testing is, why it's in resurgence, and how you can get the most out of it to increase your advertising ROI and drive sales.
Marketing to Generation Z might seem like tomorrow's problem, but this demographic makes up almost a third of the global population today! Here are five strategies you can use to reach this audience now, from selling experiences to stressing privacy and more...
Here are four ways that big brands keep their customers coming back again through loyalty marketing tactics, including exceptional rewards programs, easy-to-access customer support, and more!
Most marketers would know that B2B and B2C marketing is different. Here, we cover the top five difference you need to know, including customer relationships, ad copy, and more!
The world of marketing is always changing, but certain habits of successful, world-class marketers always stay the same. Larry Kim shares his top eight qualities of the world's best marketers, from T-shapes to testing and more!
Referral marketing can help you stand out from your industry competition—as long as you do it effectively. Here’s everything you need to know to get started, including how to use scarcity marketing tactics, how to incentivize your customers to refer, and more!
Direct-to-consumer businesses are changing the game, and to set your DTC business up for success, you need to make sure you're marketing your business the right way. Here's everything you need to know to get started with direct-to-consumer marketing.
Cross-site scripting issues, or XXS attacks, aren't new. But hackers have recently found new vulnerability in Display ads. Here's everything you need to know to prevent xxs attacks in your account.
Growth is everything to a new venture, but you can't just rely on the same old traditional marketing tactics. Here are 15 low-risk, high-yield growth strategies you can deploy today to start seeing results in no time.
Small business podcasts can provide accessible and actionable insights to people looking to grow their business. Check out the nine we love most!
Whether it's a gym, a fitness app, or a health food ecommerce business, your business can use fitness marketing strategies to grow. Here are nine tips, from special intro offers to motivation campaigns and more.
Larry Kim has built a massive platform through strategic personal branding. Here are six ways you can build your own personal brand, the Larry Kim way!
With the right brainstorming techniques, your marketing team meetings can be highly productive and fun. Check out this blog post to learn more!
We talked to expert marketers to find out the best marketing strategies that everyone is planning to try in 2019, from chatbots to nontraditional social media marketing.
Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.