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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


8 Influencer Marketing Strategies (and Ideas) to Grow Your Reach

Influencer marketing is powerful, but how does it work? See influencer marketing examples and learn how to find influencers in your field and become one yourself in this guide to influencer marketing strategy.

Dan Shewan
February 26, 2015
Marketing Ideas

The Ultimate A-Z Marketing Buzzwords Bible

Marketing is a field rife with buzzwords. We’ve created an A-Z list and scored them on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.

Megan Marrs
February 23, 2015
Marketing Ideas

3 Economic Principles That Will Transform Your Marketing Campaigns

How can marketers make their campaigns more effective? By leveraging some of the basic principles of economics.

Dan Shewan
February 17, 2015
Marketing Ideas

6 Ways to Speed Up a Long Sales Cycle (+Examples)

Are you a marketer struggling to push leads through a long sales cycle? Utilize these six strategies to drastically speed up your sales cycle.

5 Call Tracking Mistakes that Are Hurting Your PPC Campaigns

Call tracking is a game changer for businesses that get a lot of call-in leads or sales. Just make sure you aren't making these crucial mistakes.

Guest Author
January 22, 2015
Marketing Ideas

5 Cool Ways to Use Infographic Templates (& 5 Free Templates to Start With)

Infographic templates can save you time and help you make a powerful impact with your marketing messages. Try these five techniques to make your infographics stand out.

Dan Shewan
January 13, 2015
Marketing Ideas

The Complete Guide to Bing Rewards: What Are Bing Rewards & How Can You Use Them?

Microsoft launched Bing Rewards back in 2010 as a way to encourage people to use its search engine, but what is Bing Rewards, and how does it work? Learn all about Bing Rewards features and benefits, loyalty levels, credits and more.

7 Places to Learn to Code – for Free!

Want to learn to code ... for free?! Here are seven places you can learn coding free online, an invaluable skillset for your resume.

Larry Kim
January 2, 2015
Marketing Ideas

14 Reasons to Ignore the News

Looking to increase your productivity? Consider giving up the news. Here are 14 reasons it's a waste of your time.

Larry Kim
December 29, 2014
Marketing Ideas

Why Video Landing Pages Kick Ass (& How to Make Your Own)

In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.

Dan Shewan
December 16, 2014
Landing Pages

My Controversial Answers to Common Startup Questions #12experts

One of my favorite things to do is talk with early entrepreneurs that are thinking about starting a company. Here's my counter-intuitive advice for budding entrepreneurs and startup founders.

Guest Author
December 15, 2014
Marketing Ideas

20 Ways to Improve Your Presentation Skills

Want to improve your presentation skills? These 20 tips will help you focus, get prepared and in position to nail that big presentation.

Larry Kim
November 19, 2014
Marketing Ideas

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.

Larry Kim
November 5, 2014
Marketing Ideas

31 of the Best Internet Marketing Articles of the Year (So Far)

Read the best internet marketing articles of the year so far and learn from these top notch resources.

Megan Marrs
October 29, 2014
Marketing Ideas

7 Niche Marketing Ideas for Specialized Businesses

Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.

Dan Shewan
October 28, 2014
Marketing Ideas

7 Lead Generation Strategies that Work for Startups

Want to grow your business dramatically using innovative lead generation strategies? Here are 7 actionable techniques proven to work for rapidly growing startups.

Larry Kim
October 15, 2014
Marketing Ideas

30 Jaw-Dropping Guerrilla Marketing Examples

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the the ones that turn the tide and defeat the enemy. Learn all about guerrilla marketing in this post.

Megan Marrs
September 22, 2014
Marketing Ideas

Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses

A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.

Dan Shewan
September 18, 2014
Marketing Ideas

How to Do a Webinar Your Audience Will Love

Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.

Dan Shewan
August 26, 2014
Marketing Ideas

26 Free Online Marketing Courses: Learn Digital Marketing!

Looking to learn digital marketing? Browse our favorite online marketing courses on SEO, PPC, social, and more!

Megan Marrs
August 19, 2014
Marketing Ideas

23 Facts About Women and Advertising

They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.

Native Advertising Examples: 5 of the Best (and Worst)

These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.

5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.

Think You Can Throw Up Any Old Thank You Page? Think Again.

Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.

The Happy Juice Principle: How to Create Marketing That Captures & Converts

Are your customers drinking happy juice? Learn the secrets to creating marketing content that delights your audience and converts at crazy high rates.

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.