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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


34 Advertising Statistics to Know in 2022

Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!

Brad Smith
July 19, 2018 | Marketing Ideas

10 Affordable, Underrated Digital Marketing Tools

Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.

5 Myths about Women in Business (Debunked)

The Megaphone of Mainstreet's SCORE 2018 report on women-owned businesses provides us with the data to debunk some vastly outdated myths surrounding women's role as entrepreneurs.

12 Places to Find Royalty-Free Background Music for Marketing Videos

Hassle-free ways to find royalty-free music? Yes please!

Brad Smith
June 14, 2018 | Marketing Ideas

Podcast Advertising 101: 4 Tips to Get You Started

Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.

8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads

It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.

The Marketer’s Playbook for Working with Coupon Affiliate Websites

For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.

Here’s How to Choose the Best Messaging App to Boost Your Business

Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!

Guest Author
April 26, 2018 | Marketing Ideas

11 Creative, Brand-Building Event Marketing Ideas

Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.

33 Voice Search Statistics to Prepare You for the Voice Search Revolution

The voice search hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like cold, hard statistics. In this post, we run through 33 voice

Ambush Marketing: What It Is & Why It Works

You've probably seen ambush marketing in action - but what is it, and why do so many brands risk getting into trouble by doing it? Let's explore the wild world of ambush marketing, with examples and tips for making it work.

Dan Shewan
April 4, 2018 | Marketing Ideas

7 Direct Response Marketing Techniques to Drive Action NOW

A lot of marketing energy (and money) goes into branding, but that can take years to really pay off. If you want results now, check out these seven examples of direct response marketing campaigns that are bringing in customers right now.

Brad Smith
March 13, 2018 | Marketing Ideas

9 Non-Newsletter Emails to Keep Your Subscribers Guessing

Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.

How to Optimize Your Marketing Resume Like an SEO Pro

Did you know that your resume will get scanned by an electronic system before a human ever sees it? That's why you have to think like an SEO and optimize your resume with the right keywords for the job. Learn more tips to make sure your marketing resume gets noticed!

Guest Author
February 27, 2018 | Marketing Ideas

Pain Points: A Guide to Finding & Solving Your Customers’ Problems

Learn everything you need to know about discovering your customer pain points and putting them to work.

Dan Shewan
February 26, 2018 | Marketing Ideas

10 Ways Voice Assistants Are Changing Marketing

Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.

Lisa Smith
February 22, 2018 | Marketing Ideas

33 Instagram Captions That Will Break Your Like-Ometer

Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!

Gordon Donnelly
February 20, 2018 | Instagram

How to Save the World with Cause-Related Marketing (+6 Examples)

Many of the most effective marketing campaigns share a philanthropic angle. Learn how to leverage cause-related marketing techniques to raise awareness for worthy causes and nonprofits working to make a difference. Includes tons of real-world examples to inspire your campaigns.

Dan Shewan
February 15, 2018 | Marketing Ideas

35 Marketing Statistics that Should Change Your Strategy in 2018

Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.

Allen Finn
February 5, 2018 | Marketing Ideas

3 Attention-Grabbing Outreach Marketing Techniques

Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.

Guest Author
January 16, 2018 | Marketing Ideas

8 Real, Data-Backed Predictions for PPC in 2018

Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!

Mark Irvine
January 12, 2018 | Marketing Ideas

WordStream’s Top 20 Stories of the Year

With 2018 almost upon us, it's time for our annual retrospective on the most popular posts from the WordStream blog in 2017. From Facebook advertising benchmarks to machine learning and artificial intelligence, 2017 was an incredible year. Find out everything you missed in this comprehensive round-up.

Dan Shewan
December 26, 2017 | Marketing Ideas

How to Make (Real, Mobile) Call-Only Ads on Bing

Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.

Allen Finn
December 5, 2017 | Marketing Ideas

10 Must-Know Holiday Marketing Stats

The ho-ho-holidays are upon us! Refine your holiday marketing strategy with our top 10 holiday marketing stats.

Margot Whitney
November 27, 2017 | Marketing Ideas

Complete Beginner’s Guide to Account-Based Marketing (ABM)

85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.

Margot Whitney
November 8, 2017 | Marketing Ideas

6 Examples of Subliminal Advertising, from Spooky to NSFW

What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.

Dan Shewan
October 23, 2017 | Marketing Ideas

7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

Email signatures are an effective yet underutilized tool to drive sales, social follows, and conversions. Find out how in this comprehensive guide.

Guest Author
October 19, 2017 | Marketing Ideas