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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


14 Reasons to Ignore the News

Looking to increase your productivity? Consider giving up the news. Here are 14 reasons it's a waste of your time.

Larry Kim
December 29, 2014 | Marketing Ideas

Why Video Landing Pages Kick Ass (& How to Make Your Own)

In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.

Dan Shewan
December 16, 2014 | Landing Pages

My Controversial Answers to Common Startup Questions #12experts

One of my favorite things to do is talk with early entrepreneurs that are thinking about starting a company. Here's my counter-intuitive advice for budding entrepreneurs and startup founders.

Guest Author
December 15, 2014 | Marketing Ideas

20 Ways to Improve Your Presentation Skills

Want to improve your presentation skills? These 20 tips will help you focus, get prepared and in position to nail that big presentation.

Larry Kim
November 19, 2014 | Marketing Ideas

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.

Larry Kim
November 5, 2014 | Marketing Ideas

31 of the Best Internet Marketing Articles of the Year (So Far)

Read the best internet marketing articles of the year so far and learn from these top notch resources.

Megan Marrs
October 29, 2014 | Marketing Ideas

7 Niche Marketing Ideas for Specialized Businesses

Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.

Dan Shewan
October 28, 2014 | Marketing Ideas

7 Lead Generation Strategies that Work for Startups

Want to grow your business dramatically using innovative lead generation strategies? Here are 7 actionable techniques proven to work for rapidly growing startups.

Larry Kim
October 15, 2014 | Marketing Ideas

30 Jaw-Dropping Guerrilla Marketing Examples

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the the ones that turn the tide and defeat the enemy. Learn all about guerrilla marketing in this post.

Megan Marrs
September 22, 2014 | Marketing Ideas

Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses

A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.

Dan Shewan
September 18, 2014 | Marketing Ideas

How to Do a Webinar Your Audience Will Love

Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.

Dan Shewan
August 26, 2014 | Marketing Ideas

26 Free Online Marketing Courses: Learn Digital Marketing!

Looking to learn digital marketing? Browse our favorite online marketing courses on SEO, PPC, social, and more!

Megan Marrs
August 19, 2014 | Marketing Ideas

23 Facts About Women and Advertising

They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.

Dan Shewan
July 10, 2014 | Marketing Ideas

Native Advertising Examples: 5 of the Best (and Worst)

These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.

5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!

Megan Marrs
June 26, 2014 | Marketing Ideas

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.

Megan Marrs
June 12, 2014 | Marketing Ideas

Think You Can Throw Up Any Old Thank You Page? Think Again.

Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.

The Happy Juice Principle: How to Create Marketing That Captures & Converts

Are your customers drinking happy juice? Learn the secrets to creating marketing content that delights your audience and converts at crazy high rates.

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.

Larry Kim
May 13, 2014 | Marketing Ideas

How to Calculate (And Lower!) Your Customer Churn Rate

What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.

How to Write a Ferociously Unique Selling Proposition

Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.

Dan Shewan
April 7, 2014 | Marketing Ideas

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.

Chris Panetta
January 15, 2014 | Marketing Ideas

The Small Business Guide to the DMCA and Copyright Law

What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!

Megan Marrs
December 26, 2013 | Marketing Ideas

Funny Ads: Weird, Wacky Ads and Why They Work

What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.

Megan Marrs
October 8, 2013 | Marketing Ideas

The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove

Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.

Guest Author
September 11, 2013 | Marketing Ideas

The 80/20 Principle Part 2: Force Multiplication

Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.

Guest Author
September 3, 2013 | Marketing Ideas

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas