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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


8 Advertising Tips for Electricians & Other Tradesmen

Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.

Margot Whitney
September 18, 2017 | Marketing Ideas

How Much Are Mobile Brand Searches Really Worth? (Data)

It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?

Tom Demers
September 12, 2017 | Marketing Ideas

13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now

Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.

Lisa Smith
August 28, 2017 | Marketing Ideas

9 Mind-Bending Ways to Use Psychographics in Your Marketing

Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.

Dan Shewan
August 16, 2017 | Marketing Ideas

The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

10 Companies Using Machine Learning in Cool Ways

Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.

Dan Shewan
July 27, 2017 | Marketing Ideas

How to Get Your Piece of the Search Impression Share Pie

Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.

10 Ways to Get More Mileage from SlideShare

SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.

The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.

Dan Shewan
July 14, 2017 | Marketing Ideas

Recent History’s Most Controversial Ads

A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.

Trust Signals: How They Work & When to Use Them

Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.

Dan Shewan
March 27, 2017 | Conversion Rates

64 Affordable Small Business Marketing Tools

Need a little help with your marketing? No problem! These 64 affordable small business marketing tools can help you with SEO, PPC, content marketing, design, email marketing and more.

Guest Author
March 16, 2017 | Marketing Ideas

10 Ogilvy Advertising Secrets that Still Work

David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.

Brad Smith
March 9, 2017 | Copywriting

Why Brand Advertising Drives More Conversions than You Think

Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.

Larry Kim
March 6, 2017 | Conversion Rates

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.

Brad Smith
February 22, 2017 | Copywriting

5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.

Lisa Smith
February 6, 2017 | Marketing Ideas

Does Dwell Time Really Matter for SEO? [Data]

Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!

Larry Kim
January 25, 2017 | Marketing Ideas

5 Subject Line Mistakes That Tank Your Open Rates

Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.

Brad Smith
January 19, 2017 | Marketing Ideas

23 Creative Advertising Ideas That Actually Work

The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.

Mary Lister
December 19, 2016 | Marketing Ideas

7 Powerful Grassroots Marketing Ideas

Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.

Dan Shewan
December 7, 2016 | Marketing Ideas

4 Elements of an Inspiring Company Mission Statement (+20 Examples)

Do you need to re-work your corporate mission statement? Starting a new business and need a guide? Here's a list of golden rules to follow and examples of great company mission statements.

Mary Lister
December 6, 2016 | Marketing Ideas

The 10 Best Online Marketing Strategies to Make You a Unicorn

Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.

Larry Kim
November 28, 2016 | Marketing Ideas

19 Genius Dental Marketing Ideas to Grow Your Practice

As a dentist, bringing in good clients, and lots of them, is hard! Here are some smart marketing ideas to make it easier for your potential customers to find your dental practice.

Mary Lister
November 23, 2016 | Marketing Ideas

The 9 Best 404 Error Pages We’ve Seen

A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.

Mary Lister
November 22, 2016 | Landing Pages

5 Data-Driven Lawyer Marketing Strategies

Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!

Allen Finn
November 17, 2016 | Marketing Ideas

5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

Monthly AdWords audits might sound like overkill, but taking a deep dive on a quarterly basis is necessary for even the most overworked SEM. Here are the five questions to ask yourself every quarter.

Allen Finn
November 9, 2016 | Marketing Ideas

5 Ways to Earn & Build Customer Loyalty

Your loyal customers are the ones who buy your products even if they aren’t on sale and recommend your offerings to friends. Learn five ways to build customer loyalty through smart marketing.

Mary Lister
November 8, 2016 | Marketing Ideas