Blog Category
Marketing Ideas
Pain Points: A Guide to Finding & Solving Your Customers’ Problems
Learn everything you need to know about discovering your customer pain points and putting them to work.
10 Ways Voice Assistants Are Changing Marketing
Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.
35 Marketing Statistics that Should Change Your Strategy in 2018
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.
3 Attention-Grabbing Outreach Marketing Techniques
Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
How to Make (Real, Mobile) Call-Only Ads on Bing
Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
Ethical Marketing: 5 Examples of Companies with a Conscience
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
How Much Are Mobile Brand Searches Really Worth? (Data)
It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?
13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now
Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.
9 Mind-Bending Ways to Use Psychographics in Your Marketing
Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
10 Companies Using Machine Learning in Cool Ways
Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.
How to Get Your Piece of the Search Impression Share Pie
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
10 Ways to Get More Mileage from SlideShare
SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.
The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes
Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.
Recent History’s Most Controversial Ads
A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.
Trust Signals: How They Work & When to Use Them
Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.
64 Affordable Small Business Marketing Tools
Need a little help with your marketing? No problem! These 64 affordable small business marketing tools can help you with SEO, PPC, content marketing, design, email marketing and more.
10 Ogilvy Advertising Secrets that Still Work
David Ogilvy is known as the godfather of modern advertising. Here's why Ogilvy's best-known advertising tips are still relevant, and still work, today.
Why Brand Advertising Drives More Conversions than You Think
Are big brands wasting their money on brand advertising like billboards and media spots? You might be surprised to learn the answer. Here's how brand advertising drives conversions.
Why Old-School Ads Still Totally Work (And How to Imitate Them)
Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.
5 Tips to Personalize Your Marketing (Without Looking Like a Creep)
Personalized marketing is one of the biggest trends of 2017. But how do you capitalize on the trend without taking marketing personalization too far and scaring your customer off? Here's how.
![Does Dwell Time Really Matter for SEO? [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/average-time-on-site-after-rankbrain.png)
Does Dwell Time Really Matter for SEO? [Data]
Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!
5 Subject Line Mistakes That Tank Your Open Rates
Email marketing is still one of the most effective customer acquisition channels. But if you're making these common subject line mistakes, and you probably are, your emails won't get opened at all.
23 Creative Advertising Ideas That Actually Work
The secret to standing apart from competitors? Creativity! Here are 23 ideas and examples to inspire you.
7 Powerful Grassroots Marketing Ideas
Want more customers? Take note, especially if you're a small, locally focused business with a brick-and-mortar location: These seven powerful and creative grassroots marketing ideas can inspire you to grow your business from the ground up.