Embracing the diversity of consumers will more profoundly impact marketing from now on. These three strategies for truly embedding diversity into your brand will not only improve consumer perception but benefit your business as well.
Use these seven marketing psychology principles to predict and influence your customers' behavior—with 25 strategies and examples!
Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.
Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.
Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.
This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.
To make sure you have what you need to make remote work work for you, we’re sharing our top 17 productivity tools for small business owners and marketers to manage distractions, improve output, and increase collaboration.
In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.
Economists have suggested that the US may be headed for a recession in 2021. This post provides 6 strategies you can implement to help you minimize the impact of a recession on your business.
The way you follow up with your sales leads has a direct impact on whether they jump ship, further engage, or become a repeat customer. In this post, we'll cover 8 tips to effectively follow up with your sales leads— including segmentation, prompt responses, personalization, communication tracking, and more!
This is your introductory guide to conducting a marketing competitive analysis across search and social. We'll define competitive analysis then discuss the basics of evaluating your competitors through the lenses of PPC, SEO, and social media marketing.
In this post, we’re going to provide a list of April themes, holidays, and awareness causes as well as real examples from businesses across various industries to help give you some creative April marketing ideas.
In this article, we’ll discuss how your business can honor and implement cultural shifts appropriately in your marketing, through social responsibility, social listening, segmentation, and more.
Need ideas for your email newsletters? Learn why newsletters are important, how to write a newsletter that gets opened and read, and 23 specific newsletter content ideas to engage your audience and win more customers.
Standing out as a startup takes more than just being unique. These six tips will help your startup to above the rest, not just because of your brilliant business idea or product, but because everything you do, from goal-setting to website performance, social responsibility to partnerships, is superior.
Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.
Need help building a chatbot for your website? This post breaks it down into 3 steps, complete with best practices, real-life examples, and chatbot tools to help you get the most out of this sales and marketing channel.
Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations and ultimately increase their revenue. Learn about how chatbots can be used to automate lead generation, improve customer service, and create more personalized experiences within your buyer journey.
Email signature marketing will continue evolving in the next few years. This post covers 7 important trends to stay ahead of and 14 examples of great marketing email signatures to model after for the best ROI on your email campaigns.
This post discusses the definition and benefits of sales forecasting, walks you through what you need to create one, and provides 9 sales forecast templates you can model after to better allocate your budget and get more out of your marketing dollars.
Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.
Engaging in social change isn’t limited to major corporations and global brands. See how these four companies took a stand, shifted their business processes, and lived their company values to do what's right and help make a change.
Check out our list of fast, free, and creative ways to grow your business!
This post explains exactly what a CRM (customer relationship management) platform is, how it can help a small business to grow, benefits and drawbacks of CRM platforms, and features to look for in a CRM for a small business.