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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


71 Free Marketing Templates You Didn’t Know You Needed

Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!

Mary Lister
October 18, 2021 | Marketing Ideas

What Growth Marketing Really Means (+22 Strategies to Do It Right)

Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.

Eduard Klein
October 12, 2021 | Marketing Ideas

7 [Non-Generic!] Customer Engagement Strategies & Examples

What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.

The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.

Mary Lister
September 28, 2021 | Marketing Ideas

How to Brand Your Business in 7 Simple Steps (with Examples!)

How exactly do you brand your business? We're sharing why branding is important, seven steps to establish and strengthen yours, as well as takeaways from strong brands today.

Ksenia Larina
September 23, 2021 | Marketing Ideas

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.

Kristen McCormick
September 9, 2021 | Marketing Ideas

Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams

Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!

Guest Author
August 12, 2021 | Marketing Ideas

B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients

As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.

Guest Author
August 5, 2021 | Marketing Ideas

How to Write the Perfect Price Increase Letter: 10 Tips & Examples

No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.

Mary Lister
August 3, 2021 | Marketing Ideas

4 Practical Ways to Use AI in Marketing (& Why You Need To)

It's 2021 and AI marketing is no longer too advanced for any business. Learn four practical ways to use AI in marketing to cut costs, save time, hit your goals, and drive revenue.

Asi Dayan
July 15, 2021 | Marketing Ideas

13 Email Marketing Tips Your Readers Want You To Be Following…Now!

These 13 email marketing tips combine the fundamentals with recent studies, new tools available to us, and current trends to help you get the best results from your campaigns.

5 Steps to a Goal-Crushing Lead Generation Process

Learn five ways to improve your lead generation process, using metrics, automation, existing customers, content audits, and your sales team.

25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

Lead magnets attract potential customers to your business and can be used at all stages of your funnel. Use these 25 lead magnet ideas and tips to win more customers!

Mary Lister
June 15, 2021 | Marketing Ideas

Company Core Values: 200 Examples (+How to Establish Yours)

Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.

The 19 Best B2B Marketing Strategies (Based on Data!)

The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.

How to Persuade Your Audience With Data Storytelling (+Examples)

Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.

7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)

The world is starting to come alive, and your business should be too! We've gathered new data and wise input from marketing experts across industries to provide seven inspiring post-COVID marketing ideas that you can implement now.

8 Ways to Optimize Your Emails for Accessibility (& Why You Need To)

It's important to make sure your email content is accessible not only to readers with impairments or disabilities, but also compatible with the assistive technology they use. Learn 8 best practices to ensure your emails reach everyone in your audience.

Guest Author
April 30, 2021 | Marketing Ideas

What to Know BEFORE You Sell Your Small Business

Making a decision on whether to sell or hold your small business is a complex process. Learn the common reasons for selling and holding, the key considerations to make when deciding, the pros and cons of each option, and how to position your business for the sale.

Guest Author
April 29, 2021 | Marketing Ideas

3 Ways to Embrace Inclusion & Diversity in Your Marketing

Embracing the diversity of consumers will more profoundly impact marketing from now on. These three strategies for truly embedding diversity into your brand will not only improve consumer perception but benefit your business as well.

Nahla Davies
April 28, 2021 | Marketing Ideas

10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses

Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.

Guest Author
April 21, 2021 | Marketing Ideas

6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)

Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.

Guest Author
April 16, 2021 | Marketing Ideas

14 Referral Program Ideas to Land Your Best Customers Yet

Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.

Your 8-Point Guide to Developing a Memorable Brand Personality

This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.

Nia Gyant
March 31, 2021 | Marketing Ideas

17 Must-Have Productivity Tools for Small Business Owners & Marketers

To make sure you have what you need to make remote work work for you, we’re sharing our top 17 productivity tools for small business owners and marketers to manage distractions, improve output, and increase collaboration.

2021 Digital Marketing Trends: The New vs the Tried and True

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior

Guest Author
March 26, 2021 | Marketing Ideas

5 Clever Social Listening Strategies Using Boolean Search

Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.

Guest Author
March 25, 2021 | Marketing Ideas