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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


6 Ways to Optimize Images for Commercial Intent Searches

Optimizing images for high-commercial intent searches is one of the best, yet most underused methods to get your products and services in front of the right people at the right time.

Dan Shewan
November 1, 2016 | Marketing Ideas

Making the Case for Controversial Marketing: 5 Questions to Answer

Controversial marketing campaigns have the power to break through the noise and drive tons of attention, but how do you convince your boss or client to take the leap? Here's how.

Guest Author
October 5, 2016 | Content Marketing

7 Awesome Data Visualization Tools for Digital Marketers

Data visualization tools can help you turn data into something both powerful and beautiful. Here are the 7 best data viz tools for to transform your data marketing.

Dan Shewan
September 26, 2016 | Marketing Ideas

Generational Marketing: How to Target Millennials, Gen X, & Boomers

We've done the research! In this post we examine the best online marketing strategies for targeting three key generational demographics.

Mary Lister
September 26, 2016 | Marketing Ideas

5 Surprising Benefits of a Super-High CTR

I'm obsessed with click-through rate, for good reason: Incredibly high CTR's have surprising benefits in every marketing channel. Learn why in this article.

Larry Kim
September 21, 2016 | Marketing Ideas

5 Killer Examples of Data-Driven Marketing

Don't dive into marketing without the right data! Using data to inform and analyze your marketing campaigns makes all the difference. Check out these five killer examples of data-driven marketing campaigns that got great results.

Guest Author
August 23, 2016 | Marketing Ideas

8 Cool Marketing Analysis Tools for Data Junkies

There are dozens of marketing analysis tools, but these are our eight favorite tools for digging in and analyzing marketing data to get results.

Dan Shewan
August 12, 2016 | Marketing Ideas

The Ultimate List of Time Management Tips for Digital Marketers

Never seem to be enough hours in the day? Check out our ultimate list of time management tips for digital marketers and learn to be more productive and efficient!

Dan Shewan
August 9, 2016 | Marketing Ideas

Video Marketing Ideas: 9 Ways to Promote Video Content

So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.

7 Social Media Management Tips to Save Time & Improve Results

Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.

Mary Lister
July 22, 2016 | Marketing Ideas

What Is Content Advertising, and Should You Be Doing It?

What is content advertising, and should you be doing it? What's the difference between content marketing and content advertising? Find out everything you need to know here.

Dan Shewan
July 21, 2016 | Marketing Ideas

15 Ways to Get More Customers on the Cheap

Need more customers? Of course you do! There are plenty of actionable steps you can take to get more customers even if your marketing budget is small.

The 13 Best Marketing Strategies for Small Businesses

As a small business, you are constantly looking for ways to attract business without breaking the bank. Here are our best strategies, digital and off-line, to market your business while ultimately saving you money!

Mary Lister
June 22, 2016 | Marketing Ideas

Easy Guide to Hero Images: How to Look Good & Get the Clicks

Hero images are a huge trend in web design. Find out what a hero image is, where to find great hero images for your site, how exactly to use hero images in your website marketing strategy, and see examples of the best hero images on the internet right now.

13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)

Check out this round-up of the very best marketing awards you should be applying to, as well as additional info such as entry fees.

11 Ways to Drive Growth with 10X Better Marketing Webinars

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

3 Things We Learned from Last Year’s Biggest PR Stunts

PR stunts can do wonders for your traffic - but how beneficial are they, really? In this guest post, Lillian Podlog of Fractl dives deep into the data behind the biggest PR stunts of 2015.

Guest Author
March 23, 2016 | Marketing Ideas

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Here are three services that will help you better understand your audience so you can easily boost sales.

Larry Kim
February 16, 2016 | Marketing Ideas

Marketing for a Good Cause: 7 Strategies for Nonprofits

Marketing for nonprofits can be challenging. Your budget is smaller, but on the plus side, you’ve got the passion and the drive to succeed! Luckily, there are plenty of smart strategies to get your nonprofit organization noticed WITHOUT breaking the bank!

Margot Whitney
February 4, 2016 | Marketing Ideas

Cheat Sheet: Bing Ad Extensions

Which BingAds extensions are right for your account? Get a rundown of each extension and how to use it with this nifty cheat sheet.

Erin Sagin
January 27, 2016 | Marketing Ideas

10 Stats That Will Make You Rethink Marketing to Millennials

With their ever-increasing buying power, millennials are one of the biggest emerging opportunities for marketers. Learn what makes this generation tick, then check out our top 10 stats that will revolutionize your approach to marketing to millennials.

Erin Sagin
January 27, 2016 | Marketing Ideas

My Top 12 Can’t-Miss Digital Marketing Conferences

Build your business and make great connections at these premiere marketing events in 2016.

Larry Kim
January 21, 2016 | Marketing Ideas

5 Tips to Create More Memorable YouTube Ads

Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.

Erin Sagin
January 12, 2016 | Marketing Ideas

25 Digital Marketing News Sources You NEED to Be Reading

To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. Here are 25 digital marketing news sources you NEED to read.

Dan Shewan
January 5, 2016 | Marketing Ideas

7 Ways to Humanize Your Brand

Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.

Margot Whitney
December 23, 2015 | Marketing Ideas

The WordStream Guide to Product Marketing: Making People Want What You Sell

Product marketing is a complex and multifaceted discipline, but even the smallest businesses can market their products more effectively using these product marketing strategies.

Dan Shewan
December 16, 2015 | Marketing Ideas

23 Brilliant Marketing Quotes You’ll Wish You’d Said

Behold! We put together 23 brilliant marketing quotes (we couldn’t stop at just 19, as some of these were too good not to share) that will help you become a better digital marketer and maybe, just maybe, a better person – and isn’t that what the holiday season is all about?

Dan Shewan
December 9, 2015 | Marketing Ideas