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Landing Pages

Landing pages are the key to getting more conversions from your campaigns, but they’re not one size fits all. Our in-depth articles on landing page best practices and tips cover everything you need to know to get the best results from your ads—from landing page design, relevancy, and copy to SEO and user experience. These can make or break your ads, so use our landing page examples and tips to get your best results yet, from more signups to more customers and everything in between!

6 Best Landing Page Builders (+Checklist to Find the Right Fit)

This expert shares his top picks for building effective landing pages plus tips that will help you drive more conversions fast.

11 Super-Actionable Landing Page Trends to Jump On in 2023

Monochromatic backgrounds, microanimations, minimalist branding, and more!

The Complete Guide to (Persuasive) Landing Pages – With Examples!

The all-in-one guide to writing landing pages that win over leads and customers.

The 11 Best Landing Page Examples to Spark Your Creativity (& Conversions)

Caution: Contents flammable! The design, layout, and copywriting in these examples are fire 🔥

11 Landing Page Trends & Ideas for 2022 (That You Can Actually Implement)

From customizable experiences to the color coral, there are lots of creative ways to crank up the conversions this year.

16 Great (& Not So Great) Thank You Page Examples to Learn From

We rated 16 thank you page examples based on copy, creativity, and design. Find out the winners!

Susie Marino
November 23, 2021 | Landing Pages

How to Create a Killer Coming Soon Landing Page (With Examples)

Pique audience interest with a coming soon landing page to announce a new product or service—with examples!

Brad Smith
August 12, 2020 | Landing Pages

Goal Talk Podcast Episode 13: The Anatomy of a Money-Making Landing Page

On this episode of the Goal Talk podcast, host Mikayla Wyman talks to WordStream Director of Managed Services Zina Kayyali all about landing pages.

5 Steps to Build a Webinar Landing Page That Guarantees Attendees

Webinars can help you to build your brand authority and your audience. Here's how to use proper targeting, appealing content, and compelling calls to action to encourage more attendees to yours!

Brad Smith
February 19, 2020 | Landing Pages

The 11 Landing Page Best Practices We Swear By

If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information.

Mary Lister
January 15, 2020 | Landing Pages

7 High-Converting Event Landing Pages (& How to Copy Them!)

Great event landing pages have much more than the basic where, when, and why. Here are seven examples of great event landing pages from Salesforce, SXSW, and more, so that you can learn from the best and create your own high-converting landing pages!

Mary Lister
October 8, 2019 | Landing Pages

8 Must-Have Elements for an Impressive Startup Landing Page

Landing pages are important for all business, but for startups the bar is higher—and so are the stakes. Here are the eight elements your startup landing page needs, including a visual hook, an emotional appeal, and more!

Margot Whitney
September 12, 2019 | Landing Pages

17 Cool Landing Pages I Wish I Made

We see a lot of boring landing pages. So when we're grabbed by the background imagery, drawn in by the copy, or inspired by the CTA, we remember. Here are 17 cool landing pages we wish we made—plus tips for creating list-worthy landing pages of your own!

Margot Whitney
August 23, 2019 | Landing Pages

How to Make the Most of Your Ad Spend with Email Validation

When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly. Here's how to make sure these leads are complete and correct with email validation.

Guest Author
March 1, 2019 | Landing Pages

6 Simple Tweaks to Boost Lead Capture Form Conversions

Here we share five simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert.

Guest Author
October 22, 2018 | Landing Pages

How to Use F & Z Patterns in Your Landing Page Design

By establishing visual hierarchy, you can ensure that the message a landing page aims to deliver is communicated effectively to page visitors. Learn how to use F and Z viewing patterns to optimize landing pages for user experience.

Guest Author
July 31, 2018 | Landing Pages

7 Tips for Real Estate Landing Pages that Convert (+ 12 Examples!)

What can real estate marketers do to ensure your brand stands out against the many others online? This guide will show you how to create stunning and effective real estate landing pages so you can build your lead list and close more sales.

9 Quality Sources for Beautiful Landing Page Templates

Check out nine places to grab free landing page templates that look great, are easy to use, and are designed for conversions whatever your industry.

Margot Whitney
December 4, 2017 | Landing Pages

8 Popular Landing Page Designs: Which Types Work Best?

Which landing page designs are most effective? Long or short? Flat, minimalist design? Video landing pages? In this comprehensive guide, Dan Stelter settles this age-old question once and for all.

Guest Author
September 21, 2017 | Landing Pages

6 Landing Page Test Ideas You Need to Try

Need more conversions? Then you need to be testing your landing pages! Here are six data-based A/B testing ideas that can get you more conversions from your landing pages.

Brad Smith
August 7, 2017 | Landing Pages

33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

From navigation menus to form fields to CTA's, effective landing page formulas can be tough to crack. Learn how to maximize your conversion rates with these 33 landing page optimization stats.

Mary Lister
August 2, 2017 | Conversion Rates

How to Use Emotional Images for High-Converting Landing Pages Every Time

The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.

6 Ways to Lower Your CPC with Landing Page Optimization

The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.

Guest Author
February 2, 2017 | Landing Pages

How to Use Social Proof in Your Ads & Landing Pages

Social proof has the power to make a buyer purchase. Whether it be a B2B software solution or a consumer product, social proof can shift our perceptions and push us down the funnel to convert.

Margot Whitney
January 10, 2017 | Landing Pages

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

Without fine-tuned PPC landing pages, a great account structure and compelling ad copy aren't going to lead to more conversions. Learn three super effective, underused landing page tips from our AdWords experts!

Allen Finn
January 4, 2017 | Landing Pages

The 9 Best 404 Error Pages We’ve Seen

A 404 or Not Found error happens with a user tries to follow a dead, broken, or nonexistent link. The best 404-error pages on the web make the most of this rerouted traffic. Check out 9 examples.

Mary Lister
November 22, 2016 | Landing Pages

4 Ways to Make Your Landing Page Experience More Relevant

When running a PPC ad campaign it's crucial to sure you have a relevant landing page associated with your ad. Here are 4 ways to make your PPC landing page experience more relevant and more effective.

Guest Author
November 10, 2016 | Landing Pages