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Landing Pages

Landing pages are the key to getting more conversions from your campaigns, but they’re not one size fits all. Our in-depth articles on landing page best practices and tips cover everything you need to know to get the best results from your ads—from landing page design, relevancy, and copy to SEO and user experience. These can make or break your ads, so use our landing page examples and tips to get your best results yet, from more signups to more customers and everything in between!


6 Landing Page Copywriting Principles for More Conversions

Learn the six principles of great landing page copywriting that will ensure your landing pages drive conversions, leads and sales.

5 Proven Formulas for High-Converting Landing Page Headlines

The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.

Brad Smith
June 17, 2016
Copywriting

White Space Design: Your Secret Weapon for Great Landing Pages

White space is the secret weapon to help you make more upscale, persuasive landing pages! Use these tips on white space design for a landing page upgrade.

3 Landing Page Optimization Myths EXPOSED

We dispel three of the most common landing page optimization myths out there and explain how you can increase your conversion rates without ever touching a landing page.

16 Ways to Optimize Your Product Landing Pages

If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the mindset you need to achieve explosive business growth.

Landing Pages for Lead Generation: 8 Conversion-Driving Tips

Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.

Margot Whitney
February 19, 2016
Landing Pages

4 Tips for Creating Amazing Facebook Landing Pages

Facebook landing pages are among the most important elements in a paid social campaign. Here are four tips for making landing pages that convert.

Dan Shewan
November 6, 2015
Facebook Ads

Our 10 Best Landing Page Tips & Tricks Ever

In this post, we count down our top 10 landing page tips and tricks ever!

Dan Shewan
September 1, 2015
Landing Pages

7 Best Practices for Perfect Landing Page Forms

Landing page forms are one of the most important parts of a landing page. Here are seven best practices you should follow to increase the conversion rates of your forms.

Dan Shewan
July 27, 2015
Landing Pages

Message Match: One Weird Trick for Better Landing Pages

Landing page message match is a major problem. Learn what message match is and how poor message match can kill your conversion rates.

Landing Page Relevance: Can You Optimize for Quality Score?

Is landing page relevance really that important, and can you optimize landing pages for Quality Score?

6 Landing Page Tools to Save Your Conversion Rates

These seven free or cheap landing page tools will help you create, fix, test or improve your landing pages to boost conversion rates.

Landing Page Inspiration: 19 Landing Page Examples for 2019

Need a little landing page inspiration to spark your creativity? Feast your eyes on 19 of the best landing pages we've ever seen!

Product Pages 101: 9 Tips for Killer E-Commerce Landing Pages

Struggling to get online conversions? Follow these 9 tips to improve your product pages and drastically increase sales from e-commerce landing pages.

Links on Landing Pages: To Link or Not to Link? [DATA]

Most landing page experts advocate limiting links on landing pages so your visitors don't leave the page. But are marketers following this best practice?

17 Landing Page Ideas to Inspire Your Next Campaign

Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert more of your visitors into customers. Try adding images of real people, using trust signals, experimenting with color, and testing a dual CTA.

Dan Shewan
April 16, 2015
Landing Pages

5+ Power Words & Techniques for More Persuasive Landing Pages

Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.

Dan Shewan
April 8, 2015
Copywriting

Why Video Landing Pages Kick Ass (& How to Make Your Own)

In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.

Dan Shewan
December 16, 2014
Landing Pages

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.

The Clueless Marketer’s Guide to Building a Landing Page from Scratch

In today’s post, you’ll learn how to build a landing page from the ground up, including landing page tools and templates to help you get the job done.

Dan Shewan
April 21, 2014
Landing Pages

How to Build the Perfect Mobile Landing Page

When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.

Dan Shewan
March 10, 2014
Landing Pages

Landing Page Examples: Learning from the Best & Worst Landing Pages on the Web

We're taking a look at the best and worst landing pages on the web - check out these landing page examples to learn how your landing pages can improve.

7 Ways to Spruce Up Your Landing Pages for the Holidays

Make sure your seasonal PPC landing pages are properly aligned with your ad text and holiday offers in order to make the most of PPC this holiday season

Jeff Stevens
November 27, 2013
Landing Pages

How to Create Landing Pages for Your Google Ads Account

Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.

Ben Cohen
April 17, 2013
Landing Pages

Everything You Want to Know About Quality Score & Landing Pages

Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.