Jeff Stevens

Jeff Stevens

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Search Network with Display Select: Should You Use AdWords’ New Campaign Type?

You may remember that in early November 2013 Google rolled out a new AdWords campaign type called “Search Network with Display Select.”

How to Choose a PPC Advertising Network in AdWords & Bing

Learn the PPC advertising networks available to you when using Google AdWords and Bing Ads, and the advantages and disadvantages of each network.

7 Ways to Spruce Up Your Landing Pages for the Holidays

Make sure your seasonal PPC landing pages are properly aligned with your ad text and holiday offers in order to make the most of PPC this holiday season

The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays

Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.