Chris O’Keeffe is a Content Strategist and copywriter for brands and agencies across a variety of verticals. In 2016, Chris and his team at GYK Antler won the Content Marketing Award for “Best Use of Visual Social Media” for their work on Sweet Baby Ray’s, and were finalists for “Best Use of Facebook Content Marketing” for their work on Moxie. He is also Co-Founder & Head of Narrative at Podcation.
Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
The platforms, technologies and opportunities for consuming content are more robust than ever. So what are the big trends driving content marketing today? Let's explore how brands can cut through the noise and deliver truly value-driven content.