31 of the Best Internet Marketing Articles of the Year (So Far)


It seems that every few months something huge is going down in the world of online marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field.

It’s no fun to be behind the times, which is why we’re bringing you the 31 best internet marketing articles from a variety of sources and experts.

best internet marketing articles

From modern link building guides and content promotion plans to industry news and groundbreaking studies, there’s something for everyone.

Best Internet Marketing Articles: Content Marketing and Promotion

1. How to Create a Winning Content Promotion Plan

Buzz Stream gives a run down on how to create a top-notch content promotion plan, ensuring that your stellar content gets the attention it deserves.

2. How to Create Great Content That Drives Traffic

In this comprehensive article from OkDork, Noah Kagan explains his skyscraper technique for creating great content that drives legitimate traffic.

greatest marketing articles this year

This post is incredibly detailed and takes you through the step-by-step process for seeking out topics that will perform well in your niche. Noah’s skyscraper technique has been celebrated often following this post – be sure to give it your time and attention!

3. We Analyzed Nearly 1 Million Headlines. Here’s What We Learned

Headlines a huge, as every content marketer knows. A Garrett Moon guest post on OkDork (adorable name) shows what makes a popular headline with some nice data pie charts to back it all up. Some stuff is obvious (list posts are awesome) but other tips may provide some eureka moments.

4. Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Is your brain busted? Can’t break through the writer’s block wall? Entrepreneur is coming to the rescue, showing you how to think up 50 fresh article ideas in less time than it takes to watch an episode of Modern Family.

5. 16 Explosive Content Promotion Strategies

While the “all you need is great content” manta is slung around more than sloppy joes at a middle school food fight, we all know it takes a hell of a lot more than “great content” to run a successful website. Creating awesome content is step 1, but what comes after that? Robbie Richards clues us in to 16 awesome strategies and tools to use for content promotion. Really good stuff here you may not have seen before!

content promotion strategies

6. The Ideal Length of Everything Online

The Buffer blog brings us another super special study: the ideal length for everything online, backed by real research. Get the highlights with a quick flick through and read the details if you’d like. Learn the perfect number of words in a headline, characters in a tweet, words in Facebook posts, and more.

best online marketing articles

Best Internet Marketing Articles: SEO

7. The Complete Google Leaked PANDA Do & Don’t List – 2011 to Present

Panda and its successors have forever altered the SEO landscape. This guide from The Moral Concept gives you all the “dos” and “don’ts” to avoid the Panda landmines and create a Google-friendly site.

best internet marketing articles of the year

8. All-New Beginner’s Guide to Link Building

Moz provides a comprehensive guide to modern link building, covering all the nitty-gritty details you need to be a successful link builder. Learn how to create a blogger outreach list, how to craft a solid outreach email, how to conduct broke link building, and SO much more.

9. 50+ Google Analytics Resources – The 2014 Edition

This awesome collection of Google Analytics resources from Kiss Metrics will help you become an analytics master. Dig into guides detailing every aspect of Google Analytics, from data segmentation to split testing.

10. ROBOTS.TXT DISALLOW: 20 Years of Mistakes to Avoid

This year marks two decades of robots.txt. Brian Ussery discusses why robots.txt exists and common robots.txt mistakes that are best avoided.

11. Open Letter to the New SEO Generation

Jenny Halasz of Search Engine Land offers words of advice and guidance to the next SEO generation. Take to heart young online marketers – the future is now!

Best Internet Marketing Articles: Google News

12. Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

As Google’s menagerie grows large enough to rival Disney’s Animal Kingdom, more technical tranquilizers and Serengeti strategy is needed to keep from being devoured alive (and no way are hummingbirds are harmless – they could poke your eye out in an instant!) Moz provides a comprehensive explanation of Google’s major algorithm updates and how to play nice with the wild beasties.

13. HTTPS As a Ranking Signal

Google announces HTTPS as an official search ranking signal. While it’s only a light signal for now, it’s worth reading up and considering if you should transition to HTTPS (if you haven’t already).

14. The Advanced Guide to Google Penalty Removal

Google slapped you across the face and left a nasty bruise – what next? Data Dial helps you get on the road to recovery with a walkthrough guide for recuperation. Put away those frozen peas, help is here!

guide to google penalty removal

15. It’s Over: The Rise & Fall of Google Authorship for Search Results

2014 marks the demise of the Google Authorship experiment, simply proving that Google is as fickle a mistress as ever. Search Engine Land provides a sweet eulogy for this now-buried feature that once rocked the online search landscape. What happened Google Authorship? You were the chosen one! You were supposed to bring peace and balance to the search world, not leave it in darkness. Oh well. There’s always Google+…

Best Internet Marketing Articles: Email Marketing

16. How We Doubled Email Signups in 30 Days

Buffer blog brings us a great article about how to double your email subscribers! Sounds too good to be true? Read and see for yourself.

17. 32 Clever Lead Generation Ideas For Your Next Marketing Campaign

If you’re on the hunt for leads (and who isn’t?) check out Unbounce’s awesome assortment of lead-generating tips. Get your pen and paper ready, because those names and numbers will soon be flooding in!

top marketing articles of the year

18. 9 Best Email Subject Lines to Your Increase Open Rates

A great email is useless if no one reads it – learn which email subject lines you need to get noticed in the inbox. From yours truly!

Best Internet Marketing Articles: Social Media

19. 45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks

We take you through all things Facebook – from advertising 101 to social posts that drive engagement and dialogue. We’ve got you covered with this one-stop shop for Facebook marketing.

great internet marketing articles

20. 6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014

Margot daCunha of WordStream takes us through six spectacular social media strategies that will continue to prove valuable long after 2014 comes to a close.

21. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

Search Engine Watch takes us through a lesson in hashtags, covering the history of hashtags online and citing successful hashtag campaigns. #HashtagHelp

22. 50 Tweetable Tips You Wish You Knew Years Ago

HubSpot gives 50 short and sweet Twitter tips that every marketer should skim through. The coolest part? Every tip is tweetable! It’s tweetception - quick, get Leo over here!

23. How to Easily Double Your Traffic from Social Media

Kiss Metrics explains how to get the most out of your social media networks by reposting your content multiple times. You’ll even get help developing a social sharing schedule to ensure that you’re sharing your content multiple times without getting labeled as a spammer.

24. 13 Ways to Beat the Facebook Algorithm

Our own Larry Kim dishes out 13 strategies for fighting the new brand bashing Facebook algorithm blues.

best social media articles of the year

25. New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook

Facebook has been wreaking havoc on brand engagement since their algorithm update in June 2014. Organic engagement has plummeted for everyone from Disney to Intel, as this report for Contently illustrates.

26. Ultimate List of IFTTT Recipes for Marketers

If you don’t know about IFTTT it’s time to learn! IFTTT is a free automation tool that lets you connect functionality between different apps. For example, you could use IFTTT to automatically post your instagram pics on Twitter. IFTTT is one of the tools featured in our social media promotion tools. In this post, Seer Interactive details the ultimate list of IFTTT recipes specifically for marketing masters. Check it out!

top internet marketing articles

27. Study: How Marketers Optimize Their Social Content

B2B Marketing Mentor provides some awesome data on how many social media outlets the average marketer uses, how many social media posts marketers conduct each day, how many marketers schedule posts in advance, etc. Definitely an interesting study worth taking a look at.

28. 5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About

Unbounce elaborates on some obvious tactics, brining the discussion to some not-so-obvious places. Studies have shown emoticons increase comments, but as Unbounce shows, not all emoticons are created equal! :0

Best Internet Marketing Articles: Conversion Optimization

29. Beginner’s Guide to Conversion Rate Optimization

Qualaroo presents a thorough guide to conversion rate optimization. Learn why it matters and how to create your own tailored testing and optimization plan. Long live CROs, the true defenders of the realm.

30. Everything You Know About Conversion Rate Optimization Is Wrong

You thought you knew conversion rates – but you thought wrong! Larry Kim debunks some common conversion rate canon and shows what a truly good conversion rate looks like.

31. 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

Copyblogger takes us into some intense conversion rate testing with call-to-action buttons. See what works and what doesn’t in this super thorough and handy article.

Are you thinking: I can’t believe they didn’t include ___________ in the list!? Tell us what digital marketing news we missed in the comments!

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Marketing Bees
Oct 29, 2014

Great reminder, I almost forgot about some of them. It's good to have them all in one place!

Soumya Roy
Oct 30, 2014

Amazing compilation and really helpful articles shared. Bookmarked and shared with my groups and peers.Thanks again for crafting such a helpful list. RegardsSoumya Roy 

Megan Marrs
Nov 04, 2014

You're welcome Soumya! Glad you enjoyed it

Nate Baker
Oct 30, 2014

Impressive list! Thanks for putting this together :)

Megan Marrs
Nov 04, 2014

No problem Nate!

truyen hinh fpt
Jan 02, 2017

Woah! I'm really loving the template/theme of this blog.
It's simple, yet effective. A lot of times it's very difficult to get that "perfect balance" between superb usability and visual appeal.
I must say you have done a great job with this.
In addition, the blog loads very quick for me
on Chrome. Excellent Blog!

Oct 31, 2014

This is a great resource, appreciated article!

Kurt Frankenberg
Nov 01, 2014

A treasure trove! I haven't gone through EVERY article yet but have been blown away by the ones I have so far. Coming back to read more.Highlights so far: USEFUL... the "ideal length" post. Already ideal length for my blog posts but not others; putting this into practice immediatelyTHOUGHT-PROVOKING... Robbie Richards (so far) is the winner hands down.ENTERTAINING... Gotta say it's Justin Timberlake and Jimmy Fallon.Thanks for this roundup, I'll be back and read them all.Keep Stepping,Kurt

Elisa Gabbert
Nov 01, 2014

Awesome, Kurt, thanks!!

Megan Marrs
Nov 04, 2014

Love the analysis Kurt! Haha, yeah, I love that #hashtag video - those two are too funny!

Nov 04, 2014

Great collection of marketing articles. I've not read some of them so it's a good time for me to learn the other famous strategists of today. Thanks for sharing!

Heather McFarland
Dec 07, 2014

Megan,Thanks for the great articles, as we’re trying really hard to grow our small healthcare compliance firm. It seems that there is just so much information online about Internet marketing, too overwhelming at times, that it’s nice to read a simple, straightforward post with some good advice.  I have no experience with Internet marketing, so I was flying blind for some time, but hoping to gain some clarity in getting our website to rank better.  What I find amazing – and challenging – are all the .edu and .gov website that are ranked so high in the search engine results. It seems like it’s going to be a tall order in trying to pass these websites up, but I guess time will tell.

Jan 12, 2015

Awesome article! Great place for newbies and for marketeers catching up on online marketing updates. Thanks for sharing.

Internet Marketing
Mar 09, 2015

Great article, in the Netherlands we like to use Internet Marketing to promote our products and services, for us it's a great way for finding new customers.

Rajiv Jain
Apr 15, 2015

Thanks I got lot of information to collect. I have read robots.txt disallow article. it was great. you did lot of efforts.

Jun 02, 2015

Great list of resources. Surely they are still applicable in 2015.

Many thanks! Cheers!

Pc Groove
Jun 24, 2015

nice post i like it

Attendant Design
Aug 13, 2017

Why viewers still use to read news papers when in this technological globe all is available on net?

Jul 07, 2015

Awesome article.A great place for a newbie in this industry.Like we do on our business prior to perhaps start off, opt for an area of interest about which you will be passionate. A lot more an individual truly get pleasure from exactly what you will be engrossed with, the more likely you might be to be able to transform your internet marketing along with money-making venture right into a huge accomplishment.Please visit our link for step by step instruction.
Thank you...

Sazzad Hossain
Sep 01, 2015

I just read from someone else who said that article marketing is not as valuable anymore since Google kind of downgraded many of the article sites. Do you know anything about that? I just want to make sure that I’m maximizing my time. Thanks for the great article, I found it via your post on Twitter.

Mark David
Dec 02, 2016

Wow! amazing blog, its really great information given by you. Thank you.

pakar seo
Dec 18, 2017

Simply want to say your article is as amazing. The clearness in your
post is simply spectacular and i can assume you are an expert on this subject.
Fine with your permission let me to grab your feed to keep up to date with
forthcoming post. Thanks a million and please carry on the enjoyable work.

Richa gangwani
Dec 06, 2016

Great list! Interesting and helpful.

Neeraj sharma
Dec 08, 2016

Nice such a nice article thanks for sharing with us. its really very helpful information for me.

Dec 15, 2016

Thanks a lot for the information, I found it really helpful!

Kalyan chandra
Dec 21, 2016

AI (artificial intelligence), IOT(Internet of Things), Analytics & Cloud based crms are going to dominate global marketing industry in 2017. Some organisations like IBM are already initiated massive research through their dream project like watson analytics & artificial intelligence

May 16, 2017

thanks a lot . this is very important and helpfully of information for me.

Sawarga Power
May 31, 2017

Great list! Thanks very much for information

Jun 07, 2017

Hey Megan, Nice Article and loved after many articles stumbling about the internet marketing

Oct 12, 2017

Hi Megan,
I truly loved your article.Especially that part "how to create a winning content." I believe this article will help us a lot.
If your content is good then anyone can rank on SERP.
Thanks again for sharing this.

Nov 07, 2017

Hey Megan,
Great use of info and infographic together. I loved it.

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