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5 Essential Agency Metrics to Improve & Protect Your Profitability

This post walks you through 5 expert-recommended metrics to help improve your digital agency's profitability and strategies.

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Want More Link Juice? Here’s an Easy Way to Get It

What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.

Ken Lyons
July 15, 2010 | SEO

Is the Internet Making Us Smarter?

Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.

Are Your Keywords Descriptive or Prescriptive?

Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?

Improving Quality Score Part 3: How is Quality Score Calculated?

Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.

How to Find and Fix Broken Links on Your Website

Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.

Guest Author
June 2, 2010 | SEO

How to Find Your Quality Score on Google and Yahoo

Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.

Lifetime Value Versus CPA

Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.

R.I.P: Search Engine Optimization is Dead!

There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity.

Ken Lyons
May 20, 2010 | SEO

Web Spam: The Definitive Guide

As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.

Guest Author
April 28, 2010 | SEO

What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

How to Determine Your Maximum CPC in Google Ads

This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.

Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.

5 Tips for Passing PPC Certification Exams

Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.

5 Steps to Get Quality Backlinks for Free

There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.

Ken Lyons
April 1, 2010 | SEO

Google AdWords Search Funnels: What Are Search Funnels?

What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?

Christine Laubenstein
March 30, 2010 | SEO

Pros & Cons of View-Through Conversion Tracking

Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.

What Is Cost Per Action Advertising?

Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.

Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

7 Ways to Segment Your Landing Page Visitors

Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.

How We Got a Link from The New York Times

Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.

Ken Lyons
February 18, 2010 | SEO

Ten Ways to Improve Your AdWords Click-Through Rate (CTR)

Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.

Google: The King of Disruptive Technology

Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.

Actually, Google, That’s Not What I Meant

Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?

Social Media Interview Series: Alexander Howard

In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.

Elisa Gabbert
January 18, 2010 | Social Media

Top SEO Toy Websites

Toy companies make great toys for tots, but how good are they at SEO? Find out which toy vendors are best at SEO on our list of Top SEO Toy Websites

Ken Lyons
December 23, 2009 | SEO

Best Keyword Ranking Tools for SEO

Keyword Ranking Tools quickly track your rankings in the SERPs for target keywords Find out which are the paid and free Best Keyword Ranking Tools for SEO.

Ken Lyons
November 12, 2009 | SEO