Google Ads for Real Estate: The Ultimate Step-by-Step Guide

This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.

Josh Steppling | September 26, 2023 | Paid Search Marketing

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Guide to Google AdWords Bidding & Budget Settings

Learn about the various ways to manage bids in Google AdWords and when you should choose to focus on clicks versus conversions versus impressions.

Tom Demers
December 19, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 12

I have been using AdWords for about three or four years. Right now I am working as an in-house SEM manager for a company that sells products for hazardous material storage. I am also responsible for the foreign group companies in 11 different countries.

Elisa Gabbert
December 19, 2011 | Paid Search Marketing

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.

Tom Demers
December 15, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 11

Read one PPC rockstar's expert advice on how to optimize Google AdWords performance.

Elisa Gabbert
December 13, 2011 | Paid Search Marketing

Google Ads Campaign Best Practices: How to Name & Organize Campaigns

Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.

Tom Demers
December 12, 2011 | Paid Search Marketing

PPC Budgeting Best Practices for 2012, Part 2

We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.

Elisa Gabbert
December 8, 2011 | Paid Search Marketing

Google AdWords Settings: The Ultimate Guide to the AdWords Settings Tab

Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab.

Tom Demers
December 5, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 10

Interview with AdWords Expert, Jez Rourke-Pilott on the secrets to his adwords success.

Elisa Gabbert
December 5, 2011 | Paid Search Marketing

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.

Tom Demers
December 1, 2011 | Reporting & Analysis

AdWords Experts Share the Secrets of Their PPC Success, Part 9

In addition to Internet marketing, I have over 19 years of traditional marketing experience – managing annual budgets exceeding $10 million.

Elisa Gabbert
November 29, 2011 | Marketing Ideas

Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab

Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?

Tom Demers
November 28, 2011 | Reporting & Analysis

Using Excel for Google PPC: Fun Stuff and Hard Stuff

Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!

Guest Author
November 23, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 8

At Quarry, I’m responsible for both digital and traditional media strategy, including PPC advertising. I’ve been using AdWords since 2005. A lot has changed since then, and the tools available have become better and more numerous.

Elisa Gabbert
November 22, 2011 | Paid Search Marketing

Automatic Placement Report: How to Report on Automatic Placements in the AdWords Dimensions Tab

Learn how to use the automatic placement report in the dimensions tab in AdWords to analyze and improve your Google PPC campaigns.

Tom Demers
November 21, 2011 | Reporting & Analysis

What Do Adult Sexual Services Have to Do with AdWords?

At first when you see “Adult sexual services” you think someone has successfully spammed the results with white text on a white background or some such old-school black-hattery.

Elisa Gabbert
November 18, 2011 | Marketing Ideas

How to Get the Most Out of the Search Terms Report in

Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.

Tom Demers
November 17, 2011 | Reporting & Analysis

How Does the Google Ads Auction Work? [Infographic]

This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.

Elisa Gabbert
November 16, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 7

I’m an Online Marketing Consultant for Canada’s Web Shop in Winnipeg, Manitoba, Canada. Our AdWords clients are mostly of the lead-generation kind, as opposed to e-commerce, although we do service both.

Elisa Gabbert
November 15, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 6

I've been using AdWords for about three years but I got really focused last year as an in-house guy for Stadri Emblems. We make custom embroidered patches for the outside of garments and woven labels, like the types that are sewn into the back of your shirt.

Elisa Gabbert
November 8, 2011 | Paid Search Marketing

Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting

Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.

Tom Demers
November 7, 2011 | Reporting & Analysis

Google AdWords Demographic Reporting via the Dimensions Tab

Learn all about AdWords demographic reporting, including what it is, how to use it and when to use it for maximum impact in your PPC campaigns.

Tom Demers
November 3, 2011 | Reporting & Analysis

AdWords Experts Share the Secrets of Their PPC Success, Part 5

This is the fifth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.

Elisa Gabbert
November 1, 2011 | Paid Search Marketing

Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords

Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.

Tom Demers
October 31, 2011 | Reporting & Analysis

Google AdWords Dynamic Search Ads (DSAs): What You Should Know

Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.

Tom Demers
October 27, 2011 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 4

Learn tips for improving your AdWords ROI, Quality Scores and other key performance indicators in this interview series.

Elisa Gabbert
October 25, 2011 | Paid Search Marketing

Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report

This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.

Tom Demers
October 20, 2011 | Reporting & Analysis