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10 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

Kristen McCormick | October 3, 2022 | Copywriting
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Are Your Keywords Descriptive or Prescriptive?

Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?

Improving Quality Score Part 4: The Importance of Quality Score

Learn how Quality Score affects impressions, ad position or ad rank, and cost per click (CPC) in this excerpt from our Quality Score white paper.

Improving Quality Score Part 3: How is Quality Score Calculated?

Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.

Improving Quality Score Part 1: Why Should You Care About Quality Score?

Find out what Quality Score means for your business and why you should care about improving AdWords Quality Score.

The Great Inline Link Debate

Search marketing bloggers continue to debate the value of inline links. Are they useful or just a distraction?

How to Find and Fix Broken Links on Your Website

Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.

Guest Author
June 2, 2010 | SEO

How to Find Your Quality Score on Google and Yahoo

Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.

Lifetime Value Versus CPA

Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.

Venture Capital & Marketing – A VC’s Perspective on Marketing, SEO, PPC, & Search

Venture capital and specifically the role of marketing in pitching and getting funded is discussed.

R.I.P: Search Engine Optimization is Dead!

There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity.

Ken Lyons
May 20, 2010 | SEO

Keywords and Social Media: What You Should Know

Keyword research is an important step in social media marketing. Learn how to find and use keywords for better social media optimization (SMO).

Guest Author
May 19, 2010 | Social Media

Epic Facebook Link Roundup

The Facebook privacy issues are really hitting the fan this week. Find out what users and industry experts think about all the recent changes.

WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?

At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing.

Web Spam: The Definitive Guide

As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.

Guest Author
April 28, 2010 | SEO

What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

How to Determine Your Maximum CPC in Google Ads

This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.

Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.

5 Tips for Passing PPC Certification Exams

Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.

5 Steps to Get Quality Backlinks for Free

There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.

Ken Lyons
April 1, 2010 | SEO

Google AdWords Search Funnels: What Are Search Funnels?

What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?

Christine Laubenstein
March 30, 2010 | SEO

Pros & Cons of View-Through Conversion Tracking

Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.

What Is Cost Per Action Advertising?

Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.

Five Experts on SEO Link Building

A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait.

Elisa Gabbert
March 16, 2010 | SEO

Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

7 Ways to Segment Your Landing Page Visitors

Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.

38 Things You Could Do With the Time You Spend on Facebook

The average American now spends seven hours per month on Facebook. Here's a list of (arguably) more productive things you could do with that time.

Elisa Gabbert
February 19, 2010 | Social Media