Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.
Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.
Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.
Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.
Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.
How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.
So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.