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The 11 Best SMART Goal Examples for Business
The SMART framework helps you set better goals, and these examples will make it easy to do.
Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.
Search vs. Display: Which Google Ads Network Should You Use?
Learn the differences between the Google Search and Display networks and when to use which one for PPC advertising.
Contrarian Content Marketing: How to Zig When Everyone Else Zags
Learn why contrarian content that offers new, differing opinions does well in every industry, plus how to create controversial content that gets tons of attention.
6 Google Analytics Tips for Business Insight Way Beyond Traffic
Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!
Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%
I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.
How to Calculate (And Lower!) Your Customer Churn Rate
What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.
Yahoo Gemini: Complete Guide to Yahoo’s Mobile & Native Advertising Offering
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work?
What Is Long-Form Content & Why Does It Work?
Curious if long-form content could help your content marketing efforts and drive more traffic to your site? Learn what qualifies as long-form content and why long-form content works so well for many businesses, plus see five great examples of long-form content marketing.
Debunking Google Ads Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense)
Should you bid into top positions to increase your conversion rate? NO! Learn why the data shows bidding to position in AdWords is a myth and a waste of money...
UGC 101: A Guide to User-Generated Content Marketing
Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.
Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data
Google has quietly updated Keyword Planner with a bunch of cool new features including mobile, trend, and geotargeting data for AdWords keywords.
Going from Good to Great: 5 Ways to Optimize Your PPC Performance
Are you doing everything possible to optimize your PPC performance? We doubt it! Learn the top five ways you can get better results from PPC.
Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email
Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!
The Clueless Marketer’s Guide to Building a Landing Page from Scratch
In today’s post, you’ll learn how to build a landing page from the ground up, including landing page tools and templates to help you get the job done.
How to Create a Winner Description for Your Google Ads Text Ads
When people search for a product or a service, they can see up to three ads at the top and eight ads at the side, together with the organic results and snippets such as maps, videos, or shopping results.
Dynamic Keyword Insertion: The Good, the Bad & the Ugly
What can dynamic keyword insertion do for you? Learn how to use this feature in AdWords to increase your click-through rates with more relevant ads.
Guide to Using Flexible Bid Strategies in Google Ads
Learn how to use Flexible Bid Strategies in AdWords to simplify bidding and bid optimization in your Google AdWords pay-per-click campaigns.
Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon
Amazon reviews are super helpful when you're trying to decide which product to buy. But they're also great for a laugh. Check out our list of the top 10 funniest Amazon reviews and the strangest Amazon products!
5 Ways to Get 5-Star Amazon Customer Reviews
When you wish upon five stars, it makes no difference who you are – your business dreams come true! In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).
PPC for Seasonal Businesses: 5 Ways To Get Your Google Ads Account Ready For Spring
Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a general feeling of “I really hope we are done with the snow” filling the air.
AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR
Dynamic parameters can double your CTR! Learn how to use dynamic parameters to dynamically and automatically update figures in your Google AdWords text ads.
How to Write a Ferociously Unique Selling Proposition
Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.
Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping Campaigns
Google Ads shopping campaigns are indespensible to today's ecommerce marketer. Learn how to set up, optimize, and maximize your Google Shopping campaigns in this post.
Help! I Raised My Google Ads Bids and Got LESS Traffic!
Will raising your AdWords bids always increase your ad position AND your clicks. Nope. Find out why not, plus the best way to increase AdWords ad clicks.
If People Don’t Link to Porn Sites, How Does Google Rank Porn?
In his latest Webmaster video, Matt Cutts answers the question: “How does Google separate popularity from authority?” (This question came from a “Blind Five Year Old,” by the way! That’s our friend AJ Kohn unless someone stole his alias.)
Why Google AdWords Certification Doesn’t Matter
Worry about your Google AdWords Exam? Concerned that you're not yet AdWords certified? Don't be! In this post, we outline four reasons why the Google AdWords exam isn’t all it’s cracked up to be.
