Whether you're an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency this year.
What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.
Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.
Learn how to use Website Optimizer to set up split tests and multivariate tests on landing page designs within your Google AdWords campaigns.
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.
Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.
Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
Learn how to use and manage automated rules in Google AdWords, while being aware of the potential pitfalls involved in AdWords automation.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
Learn how to use AdWords CPA bidding, or cost-per-action/acquisition bidding, an alternative to traditional cost-per-click bidding for PPC.
It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.
Learn how to use Shared Libraries, Automated Rules, Custom Alerts and other features in the left navigation menu in AdWords.
Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.
Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report.
Learn best practices for creating specific types of audiences within the AdWords interface for your Google AdWords display campaigns.
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.