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What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways
Get the SMB and PPC scoop with insights from the tech and PPC community.
AdWords Experts Share the Secrets of Their PPC Success, Part 13
I have been using AdWords for more than 6 years now. I have also specialized in SEO and SMM. At Alensa, where I have worked for the last 2 years, we are not using an agency as our products are very specific and writing good ads for them requires additional knowledge of the products.
Guide to Google AdWords Advanced Settings
Learn how to optimize the Advanced Settings in Google AdWords, including scheduling, ad delivery, demographic bidding and social settings.
Adwords Voucher – 20 Google AdWords Vouchers worth $2000 in Total
20 Free Google Adwords Voucher Codes worth $100 each, and 20 Priceless AdWords Tutorials.
Guide to Google Ads Networks & Devices Settings
Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.
11 SEO Tips for Optimizing for Local Search
Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.
9 Tips to Create Awesome Content that Is Easily Discovered
Need help getting your content to rank for SEO? Learn nine tips that can help boost your content's ranking in the SERPs.
Guide to Google AdWords Bidding & Budget Settings
Learn about the various ways to manage bids in Google AdWords and when you should choose to focus on clicks versus conversions versus impressions.
AdWords Experts Share the Secrets of Their PPC Success, Part 12
I have been using AdWords for about three or four years. Right now I am working as an in-house SEM manager for a company that sells products for hazardous material storage. I am also responsible for the foreign group companies in 11 different countries.
Guide to Google AdWords Language & Location Settings
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.
AdWords Experts Share the Secrets of Their PPC Success, Part 11
Read one PPC rockstar's expert advice on how to optimize Google AdWords performance.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
PPC Budgeting Best Practices for 2012, Part 2
We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.
Google AdWords Settings: The Ultimate Guide to the AdWords Settings Tab
Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab.
AdWords Experts Share the Secrets of Their PPC Success, Part 10
Interview with AdWords Expert, Jez Rourke-Pilott on the secrets to his adwords success.
Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.
AdWords Experts Share the Secrets of Their PPC Success, Part 9
In addition to Internet marketing, I have over 19 years of traditional marketing experience – managing annual budgets exceeding $10 million.
Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
AdWords Experts Share the Secrets of Their PPC Success, Part 8
At Quarry, I’m responsible for both digital and traditional media strategy, including PPC advertising. I’ve been using AdWords since 2005. A lot has changed since then, and the tools available have become better and more numerous.
Automatic Placement Report: How to Report on Automatic Placements in the AdWords Dimensions Tab
Learn how to use the automatic placement report in the dimensions tab in AdWords to analyze and improve your Google PPC campaigns.
What Do Adult Sexual Services Have to Do with AdWords?
At first when you see “Adult sexual services” you think someone has successfully spammed the results with white text on a white background or some such old-school black-hattery.
How to Get the Most Out of the Search Terms Report in
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
AdWords Experts Share the Secrets of Their PPC Success, Part 7
I’m an Online Marketing Consultant for Canada’s Web Shop in Winnipeg, Manitoba, Canada. Our AdWords clients are mostly of the lead-generation kind, as opposed to e-commerce, although we do service both.
AdWords Experts Share the Secrets of Their PPC Success, Part 6
I've been using AdWords for about three years but I got really focused last year as an in-house guy for Stadri Emblems. We make custom embroidered patches for the outside of garments and woven labels, like the types that are sewn into the back of your shirt.
Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
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