Featured Article
5 Quick & Easy Ways to Get More Referral Traffic (+Examples)
Learn everything you need to know about referral traffic, including how to get more of it for your website.
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
Exporting AdWords Campaign Experiments: How to Report on ACE
AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
Advanced Search Query Mining Part 1: The Power of Search Queries
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Semantic Analysis for SEO: Going Beyond LDA
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
Google’s Broad Match Modifier: Who Should Use It, Why, and How
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
Headline Writing for PPC Ads: Dos and Don’ts
The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.
The Problem with Footer Links in SEO
Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.
Blog Strategies: How to Build Relationships with Bloggers
I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.
Keyword Research for Email Marketing
Learn how you can use keyword research to write better, more persuasive email marketing messages.
High-volume keywords vs. low-volume keywords
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
Seven Unusual, Eye-Catching Calls to Action in PPC Ads
Don't resort to a generic, pushy call to action like BUY NOW in your PPC ad. Here are 7 more creative ideas for the CTA.
Case Study: How a Change to the ‘About Us’ Page Raised Conversion Rates by 13%
Learn how changing the language on the About Us page helped one company raise conversion rates by 13% overnight.
Link Building Magic: How to Turn Citations into Links
One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.
Using Enhanced CPC and Third-Party Bid Management
Learn the benefits of using bid management software along with Google's new Enhanced CPC to lower your bids and cost per click.
How We Got a Link from CNN and Drove Loads of Traffic with Infographics
Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What Is Modified Broad Match? Using the Broad Match Modifier in PPC
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
How to Exclude an IP Address: AdWords IP Exclusion Tool
Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.
How to Compare Your PPC Results Month over Month
Learn how to compare the results in your PPC account from month to month using Excel.
How to Target Keywords with Blog Posts
Learn how to target relevant keyword phrases with your blog posts in three steps.
Sign up for our weekly newsletter!
Featured Articles
