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6 Absolute Best Strategies to Grow Your Digital Marketing Agency in 2023

Whether you're an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency this year.


RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options

What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.

AdWords Experts Share the Secrets of Their PPC Success, Part 15

Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.

Google Website Optimizer: How to Use the Website Optimizer Tool in AdWords

Learn how to use Website Optimizer to set up split tests and multivariate tests on landing page designs within your Google AdWords campaigns.

How Do Google Alerts Work? Why Are They Not Working?

Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.

Quick Guide to Google Analytics Reporting in Google AdWords

Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.

Top 10 Google Update Codenames

Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.

Elisa Gabbert
April 4, 2012 | SEO

Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting

Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

Megan Marrs
March 29, 2012 | Marketing Ideas

Google AdWords Change History Tool: How to View & Report on AdWords Changes

Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

Complete Guide to the Google AdWords Tools & Analysis Tab

Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO

5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy

Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!

Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads

Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.

Google AdWords Automated Rules: How to Manage Automated Rules in AdWords

Learn how to use and manage automated rules in Google AdWords, while being aware of the potential pitfalls involved in AdWords automation.

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

How to Use the Google Ads Shared Library

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

Bid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion Optimizer

Learn how to use AdWords CPA bidding, or cost-per-action/acquisition bidding, an alternative to traditional cost-per-click bidding for PPC.

Tom Demers
February 27, 2012 | Paid Search Marketing

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.

Larry Kim
February 25, 2012 | SEO

Guide to Google AdWords’ Left Navigation: Using Shared Libraries, Reports, & Custom Alerts

Learn how to use Shared Libraries, Automated Rules, Custom Alerts and other features in the left navigation menu in AdWords.

Tom Demers
February 23, 2012 | Paid Search Marketing

Crushing on Love Letters: A Valentine’s Day Case Study in User Engagement

Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.

Megan Marrs
February 14, 2012 | Marketing Ideas

AdWords Quick Wins, Volume 2: More Reports that Could Save You Thousands

Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report.

Tom Demers
February 13, 2012 | Paid Search Marketing

How to Create Google AdWords Audiences

Learn best practices for creating specific types of audiences within the AdWords interface for your Google AdWords display campaigns.

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

Quick Guide to Google AdWords Audience Reporting

is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.

Tom Demers
February 6, 2012 | Reporting & Analysis