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5 Quick & Easy Ways to Get More Referral Traffic (+Examples)

Learn everything you need to know about referral traffic, including how to get more of it for your website.


Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text

Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.

Tom Demers
January 27, 2011 | SEO

Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?

In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.

Tom Demers
January 20, 2011 | Reporting & Analysis

Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO

Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.

Tom Demers
January 3, 2011 | SEO

PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing

VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.

Tom Demers
December 30, 2010 | Paid Search Marketing

AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices

Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.

Tom Demers
December 27, 2010 | Paid Search Marketing

Exporting AdWords Campaign Experiments: How to Report on ACE

AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.

Tom Demers
December 16, 2010 | Reporting & Analysis

How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever

This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.

AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns

AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.

Tom Demers
November 23, 2010 | Paid Search Marketing

Advanced Search Query Mining Part 1: The Power of Search Queries

If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.

Semantic Analysis for SEO: Going Beyond LDA

Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.

Guest Author
November 9, 2010 | SEO

Google’s Broad Match Modifier: Who Should Use It, Why, and How

Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.

Headline Writing for PPC Ads: Dos and Don’ts

The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.

Elisa Gabbert
October 21, 2010 | Copywriting

The Problem with Footer Links in SEO

Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.

Guest Author
October 20, 2010 | SEO

Blog Strategies: How to Build Relationships with Bloggers

I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.

Ken Lyons
October 14, 2010 | Content Marketing

Keyword Research for Email Marketing

Learn how you can use keyword research to write better, more persuasive email marketing messages.

High-volume keywords vs. low-volume keywords

Learn the difference between high-volume and low-volume keywords and the pros and cons of each.

Seven Unusual, Eye-Catching Calls to Action in PPC Ads

Don't resort to a generic, pushy call to action like BUY NOW in your PPC ad. Here are 7 more creative ideas for the CTA.

Elisa Gabbert
September 29, 2010 | Copywriting

Case Study: How a Change to the ‘About Us’ Page Raised Conversion Rates by 13%

Learn how changing the language on the About Us page helped one company raise conversion rates by 13% overnight.

Guest Author
September 28, 2010 | Conversion Rates

Link Building Magic: How to Turn Citations into Links

One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.

Ken Lyons
September 9, 2010 | SEO

Using Enhanced CPC and Third-Party Bid Management

Learn the benefits of using bid management software along with Google's new Enhanced CPC to lower your bids and cost per click.

How We Got a Link from CNN and Drove Loads of Traffic with Infographics

Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.

Ken Lyons
August 25, 2010 | SEO

SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit

When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?

What Is Modified Broad Match? Using the Broad Match Modifier in PPC

What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.

How to Exclude an IP Address: AdWords IP Exclusion Tool

Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.

How to Compare Your PPC Results Month over Month

Learn how to compare the results in your PPC account from month to month using Excel.

How to Target Keywords with Blog Posts

Learn how to target relevant keyword phrases with your blog posts in three steps.

Elisa Gabbert
July 21, 2010 | SEO