Ben Cohen

Ben Cohen

Ben Cohen is a Senior Manager of Professional Services at WordStream.

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Google Engagement Ads – Should Small Businesses Use Them?

When it comes to new AdWords announcements and features, the question inevitably arises: “Should I use this feature?” Considering the majority of my consulting is done with SMBs, my answer would be a resounding no.

The Small Business Strategy Guide to Google AdWords

Learn how small businesses can take advantage of Google AdWords advertising to drive leads and sales in this small business strategy guide.

How to Create Landing Pages for Your Google Ads Account

Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.

Why Your Click-Through Rates Suck

Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.

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