Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
We just released a new, free white paper for search engine marketers: "PPC Budgeting Best Practices: 10 Tips for Setting Your 2012 Budget." You can read Part 1, which includes the introduction and the first tip, in yesterday's post. Below you'll find tips 2-5.
Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab.
Interview with AdWords Expert, Jez Rourke-Pilott on the secrets to his adwords success.
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.
In addition to Internet marketing, I have over 19 years of traditional marketing experience – managing annual budgets exceeding $10 million.
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
At Quarry, I’m responsible for both digital and traditional media strategy, including PPC advertising. I’ve been using AdWords since 2005. A lot has changed since then, and the tools available have become better and more numerous.
Learn how to use the automatic placement report in the dimensions tab in AdWords to analyze and improve your Google PPC campaigns.
At first when you see “Adult sexual services” you think someone has successfully spammed the results with white text on a white background or some such old-school black-hattery.
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
I’m an Online Marketing Consultant for Canada’s Web Shop in Winnipeg, Manitoba, Canada. Our AdWords clients are mostly of the lead-generation kind, as opposed to e-commerce, although we do service both.
I've been using AdWords for about three years but I got really focused last year as an in-house guy for Stadri Emblems. We make custom embroidered patches for the outside of garments and woven labels, like the types that are sewn into the back of your shirt.
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Learn all about AdWords demographic reporting, including what it is, how to use it and when to use it for maximum impact in your PPC campaigns.
This is the fifth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Learn tips for improving your AdWords ROI, Quality Scores and other key performance indicators in this interview series.
This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.
Discover 10 Facebook tips for creating great content that will engage customers.
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.