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How to Get Reviews on Facebook & Manage Them Like a Pro
Facebook reviews can help you win over new customers on this super popular social platform. Find out how to get more--and manage them.
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How to Get the Most Out of the Search Terms Report in
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.
Google AdWords Dynamic Search Ads (DSAs): What You Should Know
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report
This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.
10 Tips for Creating Content on Facebook That Gets the Thumbs Up
Discover 10 Facebook tips for creating great content that will engage customers.
Google AdWords Dayparting: The AdWords Dimension Tab Time Report
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
How Does Google Decide Which Ad Extensions to Display?
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
The Problem with the Google AdWords Impression Share Report
In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.
5 Great Marketing Case Studies from Around the Web
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Google Ads Location Extensions Guide: Location Extension Targeting Best Practices
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.
9 Google Ad Extensions to Boost Your CTR
Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.
How to Use Keyword Research for New Product Development
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
How Does Google Ads Geographical Targeting Really Work?
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution
Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.
Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?
Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.
Google Ads Express Review: Is AdWords Express Right for You?
Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.
5 Low-Budget Ways to Distribute Your Blog Content
Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.
Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
