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Strategies for Agencies

Looking to start, grow or scale a digital marketing agency? In today’s competitive landscape, this is not an easy feat. Explore our in-depth articles on prospecting, acquisition and retention, hiring and training employees, advanced PPC strategies, and more. You’ll learn how to build a strong portfolio of offerings, strengthen client relationships, streamline your processes, and stand out from your competitors with service that wows!


How to Promote Your Digital Marketing Agency: 4 Growth Strategies

Learn four foundational ways to promote your agency and get new clients.

11 Actionable Ways to Build Client Relationships That Last

Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!

18 AI Tools to Save Your Marketing Agency Time in 2024

Find the right AI tools to help your marketing agency run more efficiently.

7 Steps to Grow Your Digital Marketing Agency Through Verticalization

Verticalization is one of the most effective ways to grow your digital marketing agency. Learn everything you need to know about it here.

How to Write a Winning Marketing Proposal (with Templates!)

Close more clients with these tips and templates to write a winning marketing proposal.

How to Get Clients for Your Agency (That You’ll Love Working With)

Create a steady stream of new agency clients your team loves to support.

State of the Digital Marketing Agency in 2023: Our 10 Biggest Takeaways

Get a peek at what your agency competitors are doing--and find out how to use this data to plan for growth in 2024.

9 Ways for Agencies to Sell More Clients on PPC

Selling PPC can be even harder than managing accounts! Learn the tricks of the trade with expert advice from an agency sales manager.

Client Retention for Agencies: 10 Tips for Keeping Clients for the Long Haul

Client retention is critical for growing agencies. Here you'll get 10 tips to keep clients happily working with your agency longer.

Know Your Worth: Mastering PPC Management Pricing for Agencies

PPC management pricing can make or break your agency's ability to predict revenue. Learn how to pick the right pricing model for your PPC clients.

6 Absolute Best Strategies to Grow Your Digital Marketing Agency in 2024

Whether you're an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency this year.

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)

From business expansion to customer retention and everything in between.

How to Train a New Employee: 7 Tips for Growing Agencies

From mock client calls to 30-60-90 plans, follow these tips so you can grow and scale with ease.

Erin Rose
November 17, 2022 | Strategies for Agencies

The 10 Best B2B Sales Strategies to Land More Clients

Closing more deals doesn't require fancy tactics—just fundamentals.

13 Customer Retention Strategies to Earn Loyalty (& Save Money)

We interviewed over 20 businesses to learn what works for them. Here's what they said!

6 Critical KPIs to Improve Your Agency’s Profitability

This post will walk you through the 6 expert-recommended metrics that will help to not only improve your digita agency's profitability, but to also be able to measure and improve your strategies along the way.

State of the Internet Marketing Agency in 2020

Our annual inside look at what makes internet marketing agencies tick. Get the findings and key takeaways around growth, services, and reporting for overall agency management and PPC specifically.

How to Write a Winning Business Proposal (With Examples)

Effective business proposals can help you to win more clients. Use these tips and steps to write thorough and convincing business proposals that will get you that signature.

7 Free Training Resources for Digital Marketing Agencies

As a digital marketing agency, growing your team or skillset costs time, money, and energy. We've identified seven free training resources so you can scale up without sacrificing your day-to-day responsibilities.

5 Strategies to Make Your Agency More Profitable & Scalable

It's simple: Agencies that focus on increasing profitability and scalability find long-term success. Here are six strategies to help maximize your agency's potential for growth that you can start focusing on today!

How to Identify the Best Ad Platform for Your PPC Clients

Every client is different. In this guide, we break down how to determine the best ad platform for your client, based on goals, budgets, and more!

8 Ways to Prioritize Your At-Risk Clients

Digital marketing agencies have a lot on their plates. So how do you prioritize which accounts to work on first? Here are 8 ways to prioritize your at-risk client accounts, including MRR, client relationship, and more!

Learn How to Grow Your Digital Marketing Agency-For Free!

WordStream's Grow My Agency course is a free, flexible online learning solution for growing digital marketing agencies. Check out this post to learn more!

5 Agency Reporting Tips to Prove Your Value to Clients

Pulling reports for your agency clients might seem like it's just another task, but it's really an unbeatable opportunity: You can use reporting to show your client how valuable you are. Here are 5 reporting tips to prove your value to your clients!

6 Must-Try White Label Tools for Marketing Agencies

For digital marketing agencies looking to scale, white label tools are a must. Here, we share six top white label marketing tools to help manage reporting, branding campaigns, and more!

The 5 Pillars of Healthy, Effective Client Communication

Your standing as a digital agency rests on your ability to communicate with your clients effectively. Check out our guide to better client communication based on the five pillars of transparency, empathy, self-awareness, context, and flexibility.

7 Prospecting Strategies for PPC Agencies

Digital marketing agencies often realize that finding prospects isn't difficult; finding the right prospects is. We're sharing seven tried-and-true methods to prospect for high-quality PPC agency clients.