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Strategies for Agencies

Looking to start, grow or scale a digital marketing agency? In today’s competitive landscape, this is not an easy feat. Explore our in-depth articles on prospecting, acquisition and retention, hiring and training employees, advanced PPC strategies, and more. You’ll learn how to build a strong portfolio of offerings, strengthen client relationships, streamline your processes, and stand out from your competitors with service that wows!


Scaling a Digital Agency: How to Hire the Right People

Between finding people with the right background and a strong culture fit, hiring new employees to scale your agency can be a daunting task. Here are some tried-and-true strategies to consider as you expand your team.

7 Proposal Generator Tools to Help Your Agency Grow

Here, we share 7 of the best tools for creating proposals for PPC clients.

Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts

When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.

Guest Author
October 2, 2018 | Social Media

Pitch & Win Clients Better with WordStream’s New Business Center

Most agencies lack the time needed to win new business at scale. WordStream's New Business Center can help you quickly audit paid search and social accounts, create data-backed pitches, and seamlessly transition prospects to your client center, where you can use everything you already love about WordStream Advisor to deliver value as quickly as possible.

4 Google Ads Features Agencies Should Prepare For

Aside from the obvious name and logo changes, the rebranding of Google Adwords to Google Ads includes new must-know features for digital marketing agencies and their clients. Here are the top four new Google ad features you should be aware of.

5 Keys to Starting Your Own Digital Marketing Agency

Ready to start your own marketing agency, but not sure how? From developing the necessary skills to deciding how you want to scale your business, here are the five steps you need to follow to build an online marketing agency from the ground up.

10 Tips for Taking on SaaS Clients as a Marketing Agency

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS companies are unique in many ways In this blog post, Brett McHale walks you through some of the key nuances of taking on SaaS companies as clients for your digital marketing agency, and offers some advice on how to collaborate with them properly in order to ensure a lasting relationship (and a healthy monthly retainer).

State of the Digital Marketing Agency in 2018

It's here! The 2018 edition of WordStream's annual State of the Agency report is an inside look at how digital marketing agencies run their businesses, with updated data and twice as many questions to reveal what makes agencies tick, their biggest challenges, their pricing models, how they acquire new clients and more.

11 Common Mistakes We See Digital Marketing Agencies Make

After chatting with WordStream’s best and brightest, we pulled together this list of 11 common mistakes we see agencies make every day. Some will sound ludicrous to you, others will be more like light bulbs popping on atop your head!

6 Must-Have Tools For Managing Your Digital Marketing Agency

Using relevant tools and software to manage and automate your processes as much as possible is the key to running a successful digital marketing agency. In this post, we'll review the technology you need in order to stay focused on your customers.

Using Your Proposal as a Sales Tool: 5 Tips for Agencies

Most agencies we speak with struggle to find new clients. Put another way, they struggle with sales. Learn how your proposals can actually help solve this problem.

How to Win New PPC Accounts: 5 Approaches for Agencies

Adding paid search as a revenue stream is a no-brainer for digital marketing agencies. Here are five things you should say to your prospects as well as new and existing clients to introduce them to PPC.

Dave Rocco
September 25, 2017 | Strategies for Agencies

Industry Report: State of the Internet Marketing Agency in 2017

We collected survey data from almost 200 marketing agencies all over the world to learn what industries they serve, what services they offer, how they structure pricing and fees, their greatest challenges, plans for growth and more.

11 Ways to Turn Prospects into Customers

Nurture marketing is a necessary part of any digital advertising strategy. Here are 11 smart ways you can use AdWords and Facebook to turn prospects into paying customers.

6 Perfect Playlists For PPC Account Management

FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.

3 Ways to Run More Effective Client Meetings

Want to hold better, more productive client meetings? Then follow Maddie Cary's essential tips for more effective, productive meetings that keep clients happy.

5 Tell-Tale Signs That Your Client Is About to Jump Ship

When things aren’t going so hot with your PPC clients, there are plenty of tell-tale hints. Here are the top five signals that your client is about to jump ship!

5 Steps to Landing a Big Account (When You Suck at Sales)

For those of us who weren't born with sale genetics, finding new clients can be tough. Check out this super-simple, creative formula for snagging big accounts.

7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients

Are you an agency struggling to juggle multiple clients’ paid search accounts simultaneously? Follow these 7 PPC tips to make your agency life a lot less stressful!

When to Say No to a New Client: 10 Red Flags for Agencies

Learn how to spot a lousy, short-term client from ten paces. These red flags are all strong signs that your AdWords agency should just say no to the new client.

How to Get New Clients: Top 6 Tips from Successful PPC Agencies

Get top tips from the experts at leading SEM, PPC, and digital agencies on how they get more clients and improve their client prospecting efforts.