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From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.


The Best Time to Post on Facebook in 2022 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Social Media

56 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 19, 2022 | Instagram

Social Media Advertising in 2022: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | Social Media

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Social Media

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

The 7 Best Free Social Media Management Tools in 2022

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media

How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.

40+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 25, 2022 | Instagram

How to Go Live on TikTok – Plus Tips, Ideas & Examples

Including the secret trick to go live without having 1,000 followers!

How Much Do Facebook Ads Cost in 2022? (+9 Ways to Stretch Your Budget)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

The 184 Best Instagram Bio Ideas, Quotes & Templates

This carefully crafted list will help you come up with the best 150 characters the web has ever seen.

Kristen McCormick
March 18, 2022 | Instagram

3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

How to Stitch on TikTok – With Ideas & (Hilarious) Examples

These examples might have you in...wait for it... stitches.

62 Facebook Post Ideas to Engage Your Followers (+Examples!)

From polls to pop culture, promotions to puppies, there is something in here for everyone.

Guest Author
March 10, 2022 | Social Media

73 Creative Instagram Story Ideas (Plus Templates!)

Warning: This post puts you at risk for CBI (creative brain implosion).

Kristen McCormick
March 1, 2022 | Instagram

16 Awesome Facebook Ad Examples (& Why They Work)

Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.

Kristen McCormick
February 28, 2022 | Social Media

TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!

One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....

Guest Author
February 16, 2022 | Instagram

23 Smart Ways to Get More Instagram Followers in 2022

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram

Find the worst and best times to post for every day of the week.

Kristen McCormick
February 9, 2022 | Social Media

13 Facebook Ad Copy Examples to Inspire You

If this doesn't get you on the A/B testing train, then you're in the wrong industry.

Kristen McCormick
February 7, 2022 | Copywriting

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives

Targeting competitor names with Google Ads can get expensive. These three tricks are totally worth the test.

Joe Martinez
January 26, 2022 | Social Media