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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

Akvile DeFazio
October 14, 2020 | Social Media

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Facebook Ads

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Facebook Ads

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.

Michelle Morgan
September 2, 2020 | Social Media

14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Akvile DeFazio
August 25, 2020 | Instagram

100+ Creative Hashtags for Every Day of the Week

Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

Kristen McCormick
August 20, 2020 | Social Media

4 Tips to Sell (Lots) More Products on Facebook

Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!

Michelle Morgan
August 12, 2020 | Facebook Ads

9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)

Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.

Anne Kunsman
August 11, 2020 | TikTok

Our Top 10 Social Media Engagement Hacks for 2020

Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!

Guest Author
July 30, 2020 | Social Media

9 Ways to Level Up Your Facebook Video Marketing

Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!

The Ultimate Guide to Facebook Insights for Advertisers

In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!

Adam Enfroy
July 24, 2020 | Facebook Ads

5 Simple Steps to Set Up Your TikTok Ads

With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.

Mary Lister
July 22, 2020 | TikTok

The Complete Guide to Creating Your Own Snapchat Filters

In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!

Margot Whitney
July 17, 2020 | Social Media

Instagram Best Practices: Placements, Creative, & More

So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.

Akvile DeFazio
July 13, 2020 | Instagram

The Quick & Easy Cheat Sheet for Pinterest Video Ads

Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.

Mary Lister
July 9, 2020 | Social Media

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.

Akvile DeFazio
June 30, 2020 | Facebook Ads

The Complete Guide to Instagram Filters

Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!

Margot Whitney
June 26, 2020 | Instagram

9 Ways to Manage Your B2B Social Media Like a B2C Champ

Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!

Mary Lister
June 24, 2020 | Social Media

3 Questions Our New Facebook Grader Can Help You Answer

We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.

Elaine Stone
June 4, 2020 | Facebook Ads

10 Quick Tips for Off-the-Chart Instagram Growth

Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!

Margot Whitney
May 18, 2020 | Instagram

8 Tips for Making Incredible Instagram Live Videos

Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.

Margot Whitney
April 30, 2020 | Instagram

The Beginner’s Guide to Facebook Sponsored Posts

This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

Akvile DeFazio
April 15, 2020 | Facebook Ads

39 Twitter Statistics Marketers Need to Know in 2024

Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!

Margot Whitney
April 14, 2020 | Social Media

Best Time to Run Facebook Ads? Look at Your Own Data

This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.

Brad Smith
March 19, 2020 | Facebook Ads

4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)

Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!

Michelle Morgan
March 10, 2020 | Facebook Ads

How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement

Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.

Akvile DeFazio
March 4, 2020 | Instagram